AOL Platforms, a division of AOL, has announced a strategic partnership with Affiperf, Havas’ global trading desk for programmatic buying, to deliver the simplicity, efficiency and effectiveness of automation across the media group’s global footprint. Affiperf will be a charter customer of ONE by AOL, announced earlier this year as the first global, cross-screen programmatic […]
For the first time in the company’s history, Viewster is launching a TV advertising campaign. Germany will be the first market to air two different TV commercials, highlighting Viewster’s newly developed mobile apps for iOS and Android. The TV ads will be broadcast on ProSieben and Sat.1 in August 2014. German Media Plan GmbH is […]
Videology, the video advertising platform, has released its second quarter 2014 findings on the video advertising market in the UK, which reveals that almost all online video advertisers are buying their ads in a TV-like way. “Reserved buying at a fixed CPM is now fully embedded as the way for advertisers to buy video,” said […]
UK quadplay operator TalkTalk is joining Thinkbox – the marketing body for commercial broadcasters in the UK – as an Associate Member. It joins Thinkbox’s other Associate Members, RTL Group, Virgin Media, London Live, Norway’s SBS Discovery and Australia’s ThinkTV. Associate membership entails consultation and involvement across Thinkbox activities and with Thinkbox’s working groups. Lindsey […]
International broadcaster AMC Networks International – Zone (formerly Chello Zone) is introducing advertising on its CBS Studios International joint venture channels, CBS Action and Drama in South Africa this July. CBS Action and CBS Drama were launched in South Africa in November 2013, and are exclusively available on the MultiChoice platform. Advertising for the channel […]
Yahoo is to acquire mobile analytics and advertising specialist Flurry in a reported $300 million deal it says reinforces its commitment to building and supporting useful, inspiring and beautiful mobile applications and monetisation solutions. Yahoo says it is on a mission to re-imagine users’ daily habits, and mobile is at the centre of everything it […]
STRATA, a specialist in media buying and selling software, found in a survey of viewers of online content that, as online video distribution continues to grow, the majority said they would not pay a premium to avoid online video ads. Only 18 per cent of respondents said they would pay a premium, with younger viewers […]
Adap.tv, a division of AOL Platforms, has secured a key patent that advances the development of data-driven video across digital and TV. The US Patent and Trademark Office has granted Adap.tv US Patent No. 8,768,770, which focuses on applying a principle, traditionally associated with digital, to television: conversion tracking. Coupled with the methodology of Convertro, […]
As mobile use by an average US consumer approaches three hours a day, analysts predict mobile will be the third-largest advertising medium by the end of the year. The second quarter of 2014 was no different as mobile users across the globe were captivated watching the latest World Cup news from Brazil on their mobile […]
Advertisers worldwide will spend $545 billion on paid media in 2014, according to a forecast from eMarketer. That figure represents a year over year increase of 5.7 per cent, eMarketer projects, more than doubling a growth rate of 2.6 per cent in 2013. Several factors will drive this year’s growth in total media ad spending […]