Comscore is to launch Predictive Audiences – what it says is the industry’s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behaviour through privacy-friendly contextual signals. The company explains: ‘The new solution, which delivers scale and precision beyond what is currently available in the industry, will be available in […]
ITV has extended its relationship with Yospace, the server-side ad insertion (SSAI) pioneer, for targeted advertising on live channels in ITV Hub. The companies have together played a fundamental role in developing SSAI technology, having first collaborated in 2011 and providing its first public demonstration for live streams at IBC 2012. The extension runs until […]
Cadent, the advanced TV platform company, has announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global. Cadent has now expanded its automated addressable linear and VoD Advertising Platform into Liberty Global’s Irish footprint, Virgin Media Ireland, with its continental European markets to follow starting in 2021. Cadent and […]
UK broadcast regulator Ofcom has confirmed changes to its Broadcasting Code and Code on the Scheduling of Television Advertising following consultation. The changes reflect new requirements on broadcasters under the revised Audiovisual Media Services Regulation 2020, and also take account of legislative changes following the end of the transition period for the UK’s withdrawal from the European Union. In brief, Ofcom is amending: the […]
JW Player, the independent platform for video delivery and intelligence, has revealed its predictions for the video industry in 2021. “The pandemic heightened an already insatiable demand for video, and naturally brands and media companies want to capitalise on this demand,” said Dave Otten, JW Player CEO and co-founder. “Our player is live across over […]
Consumers express a nuanced appreciation of the complexities of the brand safety decisions faced by advertisers, according to a new survey conducted by the digital advertising industry certification programme the Trustworthy Accountability Group (TAG) and digital advertising industry initiative Brand Safety Institute (BSI) among more than a thousand US adults via SurveyMonkey. For example, instead […]
Connected TV insights business App Science has launched with a flagship product – Insights Report – a dashboard for brands and their agencies to audit, plan and measure campaigns with proprietary insights from App Science’s device graph of 300 million mobile devices and 110 million connected TV households. App Science correlates consumer behaviour mobile data […]
Samba TV, a global player in television data and omniscreen measurement, has partnered with TiVo as part of its continued investment in broadening reach and representation of its dataset. The integrated dataset can now precisely measure the impact of live and time shifting linear TV usage on reach, frequency, and ad effectiveness. Samba TV says […]
Millennial-focused global channel provider and content creator Insight TV has partnered with Indian entertainment streaming platform MX Player to launch Insight TV across its OTT-service in India, as well as on its international platforms in the US, UK, Canada, Australia, New Zealand, Bangladesh and Nepal. MX Player has fast grown into becoming an entertainment super […]
Nick Thexton, CTO, Synamedia, has offered his industry thoughts and predictions for 2021. Thexton believes that consumers’ loyalty to content will play a big part in driving demand for business insights. He comments: As consumers we are loyal to content, not platforms. If you’re a Game of Thrones addict the chances are you will follow […]