Branded podcasts are an effective means of advertising and a powerful addition to the marketing mix, generating real cut-through with audiences – particularly ad avoiders. In addition, their impact increases when the listener is engaged in other tasks, which is true for 94 per cent of podcast listeners, and therefore represents an entirely separate space […]
Protected Media, a provider of ad fraud detection solutions, has announced the launch of its SDK for Connected TV and OTT. With the new SDK OTT traffic can be verified at the source for the first time, providing media buyers with clean marketplaces in which to purchase fraud-free, viewable inventory. The SDK is unique as […]
Channel 4 has named Starbucks and its creative agency, Iris, as the winner of its annual £1 million Diversity in Advertising Award, which this year tasked entrants to focus on the lack of representation and stereotyping of the LGBT+ community in advertising. The brand will receive £1 million worth of commercial advertising for its winning […]
Simulmedia, the preeminent provider of audience-based, data-optimised TV advertising, and Kochava, the mobile attribution platform and host a mobile data marketplace, have announced a partnership that enables brands to activate TV media plans that are based on the networks, dayparts and programmes their mobile consumers are actually watching. “As a result of this partnership, marketers […]
Research unveiled at the Mobile Growth Summit 2019 in Berlin raised important questions for both advertisers and mobile app developers when it was revealed that although 60 per cent of ad clicks over the past 12 months have come from a mobile device, desktop converts almost 60 per cent more than mobile, with desktop conversions […]
TVSquared, a global player in linear and digital TV attribution, has released its report, Taking Back the Wheel: TV Ad Performance Insights for Automotive Brands. The analysis uncovers the TV buy elements that are driving response – spanning KPIs, creative lengths, programming genres, days and dayparts – for the auto industry. TVSquared analysed more than […]
The Asia Pacific online video industry will generate $27 billion (€24.4bn) in advertising and subscription revenue this year, up 24 per cent Y/Y from 2018, according to a new report, Asia Pacific Online Video & Broadband Distribution 2020, from research, advisory and consulting firm Media Partners Asia (MPA). This pie is forecast to expand at […]
Computer vision and AI-powered platform company Mirriad, is partnering with FranceTV Publicité who announced this week it has launched three tailored offers of next generation product placement using the Mirriad in-video advertising solution. Mirriad’s technology seamlessly inserts brands in France Télévisions popular scripted dramas after the content is produced. Brands are inserted in the content […]
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report. That’s the equivalent of watching 25 continuous days of video in 2021. The amount of time people spend viewing online video has grown rapidly across the world, […]
Sky and Channel 4 have announced a strategic partnership spanning content, technology and innovation. The multi-year deal builds on the partnership announced by the two broadcasters last year and will further benefit both consumers and the broader industry. For the first time, Channel 4 will use Sky’s AdSmart technology to deliver fully-targeted, addressable ads across […]