Comcast is merging the advertising power of its NBCUniversal and Sky units to better target viewers worldwide. It says the initiative would allow global advertisers to target specific households based on their interests. It comes ahead of the important ad sales upfronts, when major US networks pre-sell upcoming shows to advertisers. The AdSmart combined service […]
A number of US media and technology companies, in collaboration with smart TV company VIZIO, have announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs. The effort will open up a direct dynamic ad- management pathway between content owners and TV […]
A Sky Bet advert fronted by Sky Sports presenter Jeff Stelling has been banned by the UK’s advertising watchdog for being socially irresponsible. In the ad for the “request a bet” service, Stelling is seen calling on viewers to “spark your sports brain” and ask “how big is your sports noggin”? The Advertising Standards Authority […]
DAZN Group, the global sports streaming service, has announced that DAZN Media is to be the new entity responsible for global media partnerships, as sponsorship and advertising is introduced on the platform. DAZN Media will oversee all global and local commercial opportunities for brands across DAZN, the streaming service available in Germany, Austria, Switzerland, Italy, […]
Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across Google Marketing Platform. For the first time, TV programmers can attribute tune-ins driven by YouTube ads, as well as any digital media served through Google Campaign Manager and Display & Video 360 […]
A TV commercial for Sky’s broadband service has been banned after complaints from rivals BT and Virgin were upheld by the Advertising Standards Authority (ASA). The duo argued it made misleading claims about the company’s ability to boost home Wi-Fi networks. The advert, which featured characters from Disney movie The Incredibles 2, showed a Sky […]
Tremor Video DSP, the programmatic video platform, has announced the expansion of its suite of connected TV (CTV) capabilities that features its exclusive data partnerships. Through its platform, marketers are able to engage CTV audiences with the same granularity as previously only available on desktop or mobile. Tremor Video DSP’s suite of CTV solutions includes […]
Spain’s two largest private TV companies, Mediaset and Atresmedia, experienced mixed fortunes in 2018 in terms of financial results. Mediaset increased its profits by 1.4 per cent to €200 million, whereas Atresmedia saw its fall by 37.9 per cent to €88.2 million. The ad crisis and the fall in revenues accordingly are the main reasons […]
Cloud-based video experience solutions provider Linius Technologies has partnered with video solutions expert Hemisphere to build a Hyper-Personalized Advertising Prototype on its Software-as-a-Service (SaaS) platform, Linius Video Services (LVS). Linius’s patented VVE unlocks video files, enabling video to be treated as data for the first time. By applying that technology to video content, Linius claims […]
TabMo’s demand side platform (DSP) Hawk claims it has become the only mobile-first platform to connect additional advertising channels. Advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. Hawk was built for programmatic mobile advertising; the new evolution of […]