India’s Telecom Regulatory Authority (TRAI) has named and shamed 138 channels, in the news and non-news sectors, are showing more than 12 minutes of ads in any one hour. The measurements were taken in the first quarter (January to March 25th). The channels were measured during the evening ‘primetime’ hours (7pm-10pm) and 99 entertainment channels […]
Research by the International Television Research Group (inTV) – a cooperative group of independent channels whose objective is to promote the benefits of international TV to the advertising/communications industry – and market research firm GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but who […]
Africa’s entertainment and media industry has entered a new phase – a third wave of convergence – according to PwC’s Entertainment and media outlook: 2018 – 2022: An African perspective report. The borders that once separated the entertainment and media (E&M), technology and telecommunications industries are blurring in the battle for the attention of the consumer […]
A YouGov survey of public sentiment toward British media has exposed a significant new faultline with half of those questioned expressing concern at a rising tide of US takeovers in the sector. Commissioned by Matrix Solutions, a custom global ad sales platform for the media, the survey found 48 per cent were dubious over US […]
Artificial Intelligence is a phrase you hear everywhere these days. It will make the buses the run on time, it will diagnose your illness better than your doctor, it will drive your car better than you. Probably. Maybe. As the range of interpretations of expressed in the main feature of the current Euromedia demonstrate, what […]
Netflix recently confirmed that it has begun testing the idea of inserting promos for its shows and movies between episodes of current programmes. In its most recent TV study, The Future of Monetization, Hub Entertainment Research gauged consumer reaction to alternatives to the Netflix pay model status quo, including possible price increases and an ad-supported […]
Commercials for Vodafone broadband have been banned for misleading customers over speeds and potential reductions intheir bills. The TV and radio ads, featuring Hollywood actor Martin Freeman, stated: “Vodafone guarantee your home broadband speeds or money off until it’s fixed.” But the Advertising Standards Authority (ASA) upheld complaints – including one emanating from rival BT […]
VICE Media has announced the launch of VICE Video Everywhere, a new video advertising product offering a one-stop shop for brands looking to reach young audiences at scale across a proliferation of platforms. VICE is offering advertisers the ability to buy a single instream format across such a broad mix of platforms across 100 per […]
Kaltura, the video technology provider, has announced the release of its Advanced Advertising solution, which leverages the company’s partnership and technology integrations with Yospace, a dynamic ad insertion provider, and SpotX, the global video advertising and monetisation platform. The new integrated advertising solution enhances Kaltura’s Targeted TV, which allows user segmentation and targeting to relevant […]
The FreeWheel Council for Premium Video Europe (FWCE) has released its Demystifying Premium position paper, which aims to propose a much-needed definition of premium video inventory, demonstrates what sets premium video apart from other media, and highlights why it is more accessible than the market might currently perceive. Supported by industry research the FWCE paper outlines why brands should […]