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AOL On new connected TV app, adds TiVo

The AOL On Network has launched version 2.0 of its connected TV app. Formerly known as AOL HD, The AOL On app will feature ad-serving capabilities at launch, and will…

Don’t follow me

In the latest issue of Euromedia we publish our annual STB Survey taking the temperature of the segment. Casual observers might think ‘cooling’ would be the obvious answer as Smart…

KIT digital, Civolution join Social TV revolution

Video management software and services company KIT digital is teaming up with Civolution, a provider of technology and solutions for identifying, managing and monetising media content, to offer a solution…

Simulmedia, TiVo address audience fragmentation problem

Targeted television advertising specialist Simulmedia and DVR pioneer TiVo have expanded their set-top box data partnership deploying datasets better to address what is seen as TV’s growing audience fragmentation problem.…

Intel ‘facial recognition for personalised ads’

Intel ‘facial recognition for personalised ads’

Intel is planning on facial-recognition technology for targeted advertising via its purported ‘virtual TV’ service. Intel has yet to confirm its TV plans but a special report from Reuters says…

RGB and BlackArrow targeted advertising for TV Everywhere

RGB Networks, the provider of scalable multiscreen IP video delivery solutions announced a new partnership for targeted ad delivery with BlackArrow, a worldwide provider of advanced advertising solutions for New…

TWC targets dynamic ad insertion with BlackArrow

BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, has confirmed that Time Warner Cable has selected BlackArrow to power a system-wide deployment of real-time, dynamic ad…

Simulmedia raises another $6m

Simulmedia the TV ad targeting firm has tapped investors for a third round funding of $6 million. The New York company has raised money from Avalon Ventures, Union Square Ventures…

Rovi: Connected TV owners receptive to interactive advertising

A survey carried out for digital entertainment solutions specialist Rovi has revealed a high consumer engagement with brands advertising on connected TVs in the UK The Smart TV advanced advertising…

Consumers still cool on targeted ads

Just 16 per cent of consumers are positive about their data being used for targeted advertising, according to Deloitte’s Media Democracy report. It found just 16 per cent of 2,276…