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YuMe powers LG Electronics Smart TV ad platform

YuMe announced the availability of YuMe’s video advertising solution for Internet Connected TVs, the Embedded software development kit (SDK). LG Electronics is launching the first availability of YuMe’s advertising technology…

BigBand unveils targeted advertising for IPTV

BigBand Networks has unveiled its IP-based targeted advertising application. Operators using the application can increase advertising revenue generated from live TV that is delivered to both STBs and IP-connected devices.…

smartclip teams with iConcerts for video ads

Online video advertising specialist smartclip has signed a pan-European partnership with the multi-platform music channel iConcerts, to integrate all video ads into its inventory. The partnership will see smartclip work…

NAGRA acquires Sigma SIS

NAGRA, the Kudelski Group company, has acquired Sigma Systems’ Subscriber Information Service platform (SIS) business. As part of the business partnership, Sigma Systems will continue its product development and deployment…

Collective and Rentrak unveil TV Accelerator

Collective, a full service provider of media and technology solutions for display and video advertising, and Rentrak, a specialist in multi-screen media measurement, have announced the launch of TV Accelerator.…

Smartclip for news channels

Ad network Smartclip is set to display targeted ads across international news channels after signing a pan-European agreement with online news broadcaster Livestation. The partnership sees Livestation inventory, includingstreams from…

Orange partners Dailymotion for localised advertising

Orange has signed an exclusive partnership with Dailymotion to deliver an integrated-advertising solution targeting specific audiences and localised content on Dailymotion’s video-sharing platform. Dailymotion’s video sharing platform reaches 114 million…

YouTube and Heineken targeted ad partnership

YouTube and Heineken targeted ad partnership

Brewer Heineken has signed a multimillion-euro advertising contract with Google to target consumers in Western Europe, the US and emerging markets. “The deal with Google will mainly focus on distributing…

TRA and NDS partner on ad track solutions

TRA, a media measurement and analytics software company, and NDS have formed a partnership to market TV advertising accountability solutions. TRA will integrate NDS Dynamic Audience Measurement data into TRA’s…

Targeted ads won’t mean more budget

The more things change the more they stay the same? Is this the lesson of the last few years and the TV advertising market? For many years now niche channels…