STV Player has announced it is the first UK broadcaster globally to provide fully targetable Dynamic Ad Insertion (DAI) in live streaming on Amazon Fire TV. The service is powered by Yospace, whose server-side DAI platform allows advertising to be replaced in a way that is consistent with the viewing experience expected of broadcast television. […]
Audience measurement and data management platform Tru Optik, built for OTT TV, is expanding its capabilities through a partnership with global research agency Kantar Millward Brown, which specialises in ad effectiveness and media research. The partnership will enable advertisers to attribute brand sales to OTT ad campaigns through Tru Optik’s recently-released OTT Marketing Cloud. Cross-device […]
Sky AdSmart has added its first public service broadcaster to its ad-targeting portfolio. Channel 5 becomes the latest Viacom-owned network to join Sky AdSmart, following Comedy Central and MTV. Sky Adsmart tailors what is aired during commercials breaks according to a household’s profile and location. “Sky AdSmart changes the way that people look at TV […]
Global performance management company Nielsen has agreed a multi-year deal with multiplay telco AT&T to include anonymised set-top box data from connected homes subscribed to AT&T’s DirecTV and U-Verse services into Nielsen’s local and national TV currency ratings services. According to Nielsen, further enhancing the Nielsen Total Audience strategy, the data from the AT&T set-top […]
From a nail-biter World Series matchup and breathtaking Summer Olympics Games to some of the highest-rated political debates in history, 2016 provided no shortage of must-watch television. To provide insights about consumer television viewing activity, cable MSO Altice USA has released its first Altice USA Data Flash Review, which analysed 2016 viewing trends of its […]
Emerald Media, the Pan-Asia company backed by leading global investment firm KKR has acquired a significant minority stake in Amagi Media Labs, a specialist in targeted TV advertising and cloud-based TV broadcast infrastructure. Premji Invest, the investment arm of Azim Premji, (an existing shareholder) is also participating in this combination of primary and secondary $35 […]
AT&T, DISH Network and WPP have announced plans to acquire INVIDI Technologies, a specialist in providing addressable advertising platforms. INVIDI will continue operating independently under the three companies’ collective ownership, and each company will name representatives to INVIDI’s board of directors. AT&T will hold a controlling interest in the venture. INVIDI’s software lets advertisers deliver […]
Adobe is to acquire brand advertising software specialist TubeMogul for approximately $540 million (€495m) net of debt and cash. Under the terms of the agreement, Adobe will commence a cash tender offer to acquire all of the outstanding common stock of TubeMogul for $14 per share. TubeMogul’s platform enables brands and agencies to plan and […]
R-Kioski and Sanoma have launched HbbTV addressable TV campaigns with technology solutions from Digita and Icareus. Icareus provided its’ addressable TV HbbTV platform to introduce new and innovative TV advertising formats for the first time ever in Scandinavia. Sanoma is a Finnish media conglomerate operating magazines, newspapers, radio channels, pay TV and four free-to-air TV […]
Suggesting that their partnership offers improved cross-media comparability for TV and digital ad campaigns and enhanced monetisation opportunities, streaming platform specialist Roku and cross-platform measurement company comScore have confirmed that Roku will be the first streaming platform to enable syndicated measurement of video advertising through comScore validated Campaign Essential (vCE). Publishers and advertisers that choose […]