Wyplay, a specialist in TV-centric Operator software solutions, has integrated the “YouTube on TV” application into its client middleware and is now deploying it with its Vodafone customers. YouTube, a wholly owned subsidiary of Google, has developed a free YouTube application for the TV that lets users sit back and watch their favorite YouTube videos […]
Orange has signed an exclusive partnership with Dailymotion to deliver an integrated-advertising solution targeting specific audiences and localised content on Dailymotion’s video-sharing platform. Dailymotion’s video sharing platform reaches 114 million unique visitors a month worldwide, and 20,000 videos are added daily. The Orange Advertising Network will have the exclusivity to monetise and represent Dailymotion’s video […]
Brewer Heineken has signed a multimillion-euro advertising contract with Google to target consumers in Western Europe, the US and emerging markets. “The deal with Google will mainly focus on distributing our commercials on YouTube, in order to reach our target groups of 20-somethings, but will also include promotions such as banners on Google,” said Heineken’s […]
The ‘Living With Digital’ presentation at this year’s Futuresource Entertainment Summit revealed that as many as 64 per cent of iPhone users and 32 per cent of other smartphone users are watching video on their smartphones. Results of the ongoing consumer study were d based on consumer research carried out in the US, UK, France […]
The new May online video rankings from comScore show that 176 million US Internet users, or about 83.3 per cent of the US audience, viewed online videos last month, spending an average of 15.9 hours per viewer over the month. More than 5.6 billion viewing sessions were recorded that month by comScore. Most of the […]
YouTube division said it is in talks with all major mobile operators on an agreement to pool efforts to reduce the impact of video content on their networks. The world’s most popular video-streaming site is also in discussions with handset manufacturers, whose devices can help optimise the flow of data over increasingly clogged data networks. […]
YouTube is to invest €500,000 in a scheme to support UK digital talent. The YouTube NextUp fund will allow up to 25 people to win a €20,000 grant to develop their content on the video-sharing website, as well as a place on a “creator camp” that will give training in production techniques. To apply, creators […]
YouTube has launched a live-video streaming service in beta as it continues to build its live content offering. YouTube has so far offered one-off streams of music concerts and sports events and will cover the IPL. YouTube Live will eventually be a permanent feature of the search engine, integrating live streaming and discovery tools. Viewers […]
Google is working on a major overhaul of YouTube as it tries to position itself for the rise of Connected TVs, reports The Wall Street Journal. According to people familiar with the matter, YouTube is looking to compete with broadcast and cable television, which would entail enticing users to stay on the website longer, and […]
Google is enlisting Hollywood stars to supply original content for YouTube. It has been making the rounds of Hollywood’s biggest talent agencies, outlining plans to create a network of channels based around specific themes or niches, such as fashion, food and video games. It is offering stars cash advances against future advertising revenues in return […]