Advanced Television

Consumer Behaviour

Survey: Japanese uncertain over 2021 Olympics

A survey conducted by Japan’s public broadcaster NHK says that 66 per cent of Japanese are in favour of further postponing or cancelling the 2021 Olympics. The Games are scheduled to open next July, a year from now and a year later than originally planned. The NHK poll also suggests that respondents are less interested […]

July 22, 2020

Australia: SVoD numbers soar during lockdown

Findings from  research firm Roy Morgan reveal that Australians were adding new subscription TV services at an astonishing rate during the lockdown period which started in late March. Almost 15.74 million Australians now have access to a subscription TV service, up 878,000 (+5.9 per cent) in only three months. All the major subscription TV services […]

July 21, 2020

A TikToking clock heading towards regeneration – or not?

advanced-television.com’s Colin Mann has contributed a chapter to The Generation Game, a collection of essays asking the question: ‘Can the BBC win over today’s young audience?’ The work, published by Bite Size Books, features contributions from broadcast industry figures such as former digital minister Ed Vaizey, presenter Mike Read, executive Paul Robinson and analyst Alex […]

July 20, 2020

Report: Aussies value commercial TV more than ever

A Deloitte Access Economics report commissioned by Free TV reveals the immense value Australians place on free, universally accessible news, entertainment, sport and drama. The Deloitte research also quantifies the substantial contribution commercial television makes to the economy, contributing $2.3 billion to the nation’s GDP in 2019, employing more than 16,000 people and investing $1.6 […]

July 20, 2020

SpotX: 64% Brits more likely to choose AVoD over SVoD

SpotX, the global video advertising platform, has revealed research into the behaviour of connected TV (CTV) audiences in Europe. Conducted by research firm Statista, the report reveals the latest data identifying the characteristics of CTV viewers in the big five markets. The findings, complemented by insights from Samsung Ads Europe, aim to help advertisers better […]

July 16, 2020

Survey: 5G to replace traditional broadcast distribution  

According to a recent global survey of broadcasters, 82 per cent believe that cellular networks such as 5G will eventually replace traditional broadcast distribution such as DTT/DTV and satellite as the preferred way to access TV content, with over a third (37 per cent) of these respondents expecting this to begin happening within one to […]

July 16, 2020

Survey: Average viewer has streamed 3 series in lockdown

Streaming services such as Netflix have completely transformed entertainment consumption, making it normal for box sets to be polished off over the space of a weekend, according to British online retailer musicMagpie, which has surveyed the UK to reveal what the new streaming etiquette guidelines are, how often they are watching, and what the most […]

July 16, 2020

Research: Smart speakers increasingly linked to smart TVs

Findings from Hub Entertainment Research’s annual study – Evolution of the TV Set – reveal more viewers are using smart TVs linked to smart speakers to fill gaps in TV set capabilities. Highlights from the research: Amazon Echo still leads all speaker brands when it comes to integration with smart TVs – but the gap […]

July 16, 2020

Forecast: 3.5bn global gamers by 2024

A report from ABI Research has found almost half of the expected population in 2024 will be gamers. To take advantage of this huge market potential, telecommunications companies, internet service providers (ISPs), and original equipment manufacturers (OEMs) must evaluate different business models to determine whether the service will succeed or fail. Commissioned by InterDigital, the […]

July 16, 2020

Survey: UK likes streaming, but wants cinema return

Research has revealed the UK’s viewing preferences during lockdown – and highlighted that consumers are keen to get back into cinemas as we adjust to the ‘new normal’. The findings come via a wide-ranging survey of over 3,000 pop culture fans in the UK undertaken by agency Experience12. Data was collected between June 25th and […]

July 15, 2020