Advanced Television

Consumer Behaviour

Indonesia: Major drop in streaming piracy

A study of the online content viewing behaviour of Indonesian consumers has found a massive 55 per cent reduction in consumers accessing piracy websites over the past ten months. The survey, commissioned by the Asia Video Industry Association’s Coalition Against Piracy (CAP) and conducted by YouGov, found that 28 per cent of online consumers currently […]

July 15, 2020By Colin Mann

Research: Bills should be effective comms tools

Research from telecoms analyst firm Omnisperience and digital bill communications and analytics specialist Soft-ex has found that 84 per cent of communications service providers (CSPs) are planning to invest in more effective customer communications in the next 24 months. Throughout the Covid-19 crisis, CSPs played a vital role in keeping both enterprises and households connected, […]

July 15, 2020

Report: 17bn ‘credential stuffing’ attacks in two years

The media industry suffered 17 billion credential stuffing attacks –  the automated injection of breached username/password pairs in order to fraudulently gain access to user accounts – between January 2018 and December 2019 according to a new report from intelligent edge platform specialist Akamai. The Akamai 2020 State of the Internet / Credential Stuffing in […]

July 15, 2020

Study: TV ads drive consumer action online

Effectv, the advertising sales division of Comcast Cable, and TV attribution specialist TVSquared have analysed how TV has impacted advertisers’ ability to drive digital engagement in a time of restricted movement for most Americans. The pair’s study, The Halo Effect: TV Drives Digital, covering

July 14, 2020

Research: Lockdown boosts family TV viewing

Research conducted by Freeview shows that family TV time is back, with British broods now watching 18 hours of TV together every week – four hours more than before the lockdown. In fact, more than half (57 per cent) of Brits said watching TV as a family during lockdown had been a bonding experience, bringing […]

July 14, 2020

Survey: 55% willing to try Premium VoD over cinema

It is a time of great uncertainty for the theatrical industry. Before Covid-19 cautions led to closures of theatres across the globe in March, the Domestic Box Office (DBO) was poised for a healthy year, up 6.9 per cent over 2019 through February. Powerhouse titles such

July 13, 2020

Research: ‘Netflix binges mean a €2bn+ electricity bill’

Consumers spend more than £2 billion (€2.23bn) globally to cover the electricity needed to watch Netflix for an average of two hours per day according to research from comparison and switching service Uswitch.com. The research took global costs per KWh and average television energy consumption to calculate the total cost of energy used to watch […]

July 10, 2020

F1 return sets ESPN viewership record

After a four-month delay to start the 2020 season, Formula 1 kicked off with an event viewership record for the Rolex Austrian Grand Prix. The live telecast of the race on ESPN on Sunday, July 5th, earned the largest US television viewership for the event since it returned to the F1 schedule in 1997. With […]

July 9, 2020By Colin Mann

Survey: Most young viewers would pay to stream new movies

Hub’s annual Monetizing Video study looks at the pay models that US consumers prefer – and the entertainment services they feel offer the greatest value. Among other things, this year’s study shows that at a time when movie theatres are closed, or have restricted occupancy, young consumers see streaming as a way to satisfy their […]

July 8, 2020

BBC sets Premier League viewing record

Southampton’s 1-0 win over Manchester City at St Mary’s Stadium on the BBC on July 5th has become the Premier League’s most-watched televised match, with an audience of 5.7 million. The peak audience across all platforms saw the Saints record a surprise victory over last season’s champions thanks to Che Adams’ long-range goal. “Having the […]

July 7, 2020