Christmas adverts remain crucial to brand success, making it imperative for advertisers to target and spend judiciously this festive season, according to research from OpenX, the independent advertising exchange. With 60 per cent of Christmas shopping in the UK to be completed online this year, and 54 per cent of shoppers using a mobile device […]
Driven by rising consumer demand for broadband services, European Union cable market revenue rose to a record high of €24 billion in 2018, up 3 per cent from €23.3 billion in 2017, according to the European Broadband Cable Yearbook from trade body Cable Europe and research firm IHS Markit | Technology, now a part of Informa Tech. […]
Audience insights supplier GlobalWebIndex has shared the findings of its research into the trends that will shape consumer behaviour throughout 2020. Against a backdrop of economic shocks, from the US-China trade war to the German economy’s weak performance in recent quarters, one of the most surprising findings of the Trends 2020 report is the strength […]
Business data aggregator Eagle Alpha’s latest report on the intensifying streaming wars suggests that Disney+ has gained some traction among consumers as Apple TV Plus lags and none of the new challengers to Netflix have yet to make significant inroads. “It’s too early to predict how Disney+ and other new streaming challengers to Netflix will […]
US cord cutters’ average broadband usage has risen rapidly to more than half a terabyte of data per month creating largely untapped opportunities for service providers, according to the Q3 2019 OVBI (OpenVault Broadband Industry) report issued by OpenVault, a provider of industry analytics and technology solutions for broadband operators. The report sheds new light […]
Social analytics company ListenFirst has revealed, somewhat unsurprisingly, that social media interest in the Disney+ streaming service was massive on launch day (November 12th) among consumers. There were 1.28 million tweets mentioning Disney+ in first day of its launch with the big uptick in conversation happening at 6am PT when the East Coast awoke to […]
At the very start of this decade, in 2010, the Swedish Media council pointed at a shift in viewing habits among younger audiences. Broadcast viewing was dropping but on the other hand, internet usage was increasing rapidly, reports Mediavision, the Sweden-based strategy and business development consultant. As seen so many times before, behaviour of early […]
Research from cloud-based video production, editing and distribution platform Grabyo has found the global market penetration of OTT services has hit 38 per cent, with growth accelerating across all consumer segments. The OTT Video Trends Report comprises data from 9690 consumers across the UK, United States, France, Italy, Spain, Germany and Australia and highlights that […]
TVSquared, a global player in TV attribution, has released 2019 TV ad performance insights for UK brands. The report reveals the highest- and lowest-performing TV buy elements for the year thus far, including days, dayparts, creative lengths and programming genres. Using data from its always-on ADvantage platform, TVSquared analysed £49.2 million in TV ad spend and more than 300,000 […]
TV consumers who have discovered a new favourite show in the past year are almost twice as likely to watch it online than from a pay-TV set-top box, according to the latest Conquering Content study from Hub Entertainment Research which tracks how TV viewers discover and watch new TV shows. Highlights from the 2019 wave […]