UK supermarket chain Sainsbury’s has decisively taken the top spot in omnichannel advertising platform Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and Lego broke into the top ten for the first time. Using artificial intelligence to analyse millions of engagements with public social media posts across Facebook and Twitter, Mediaocean has analysed […]
The decline in TV ad revenues is setting unwanted records in Spain, with a 45 per cent drop in the second quarter to €318 million, according to CNMC data. Spain’s two largest TV groups, Mediaset and Atresmedia, took 80 per cent of the ad market with public TV taking 13.8 per cent. Pay-TV also experienced […]
Following the UK Government’s announcement and ambition to make households greener, warmer and more energy efficient as part of the new 10 Point Plan to tackle climate change, environmental charity and social enterprise Hubbub and BT Group have revealed plans to create the ‘Smarter Living Challenge’ aimed at helping households to reduce their carbon emissions […]
With the UK still beset by lockdowns, mobile network benchmarking firm Global Wireless Solutions (GWS) has released the results of its latest major study into real-life consumer experiences of home Internet connections, which uncovers evidence of a stark ‘digital divide’ in the UK. As more people come to rely on video for working and communicating […]
Findings from Parks Associates’ study, The Next ‘Big 3’ in OTT, indicate that 61 per cent of US broadband households subscribe to two or more OTT services as of Q3 2020, up from 48 per cent the previous year. Forty-five per cent subscribe to three or more, up from
FreeWheel, a Comcast company, and provider of video advertising software, has revealed that 70 per cent of UK marketers surveyed expect advanced TV ad spend to increase in the next 12 months. Advanced TV refers to OTT, VoD, connected TV (CTV), audience-based linear advertising, programmatic advertising and addressable TV. This research was conducted by independent […]
Due to the ongoing pandemic, the Italian TV market has lost over €400 million in value. TV advertising is down by 13 per cent, while pay-TV is the only positive performer. These are the main conclusions of the Television Market in Italy 2020-2022 report published by Rome-based ITMedia Consulting. Also, pay-TV surpasses FTA for the […]
A growing number of Australian consumers are cutting their pay-TV subscriptions as a result of the Covid-19 pandemic, according to a recent survey of 1,000 Australians by JWS Research for The Trade Desk Fourteen per cent of Australians that use pay television services intend to cancel, put on hold or let lapse their pay-TV services […]
Findings from the Leichtman Research Group (LRG) indicate that the largest cable and wireline phone providers in the US – representing about 96 per cent of the market – acquired about 1,530,000 net additional broadband Internet subscribers in Q3 2020, compared to a pro forma gain of about 615,000 subscribers in Q3 2019. These top […]
Findings from a survey by immersive entertainment experience specialist Dolby Laboratories suggest that consumers are seeking out better audiovisual experiences and new ways of interacting with friends and family, According to Dolby, it remains clear that consumers continue to want, demand, and are willing to spend more on enhanced experiences, now more than ever. “Despite […]