Thirty per cent of French viewers never use FTA channels’ replay services, according to findings from consultancy NPA Conseil and research firm Harris Interactive’s latest OTT barometer. However, 23.9 per cent use catch-up on a daily basis, mostly during prime-time, while 13.8 per cent and 14.7 per cent have a weekly and monthly usage respectively. […]
Effectv, the advertising sales division of Comcast Cable, in partnership with industry body VAB, has released a new report, The Halo Effect: TV as a Growth Engine, which analyses TV’s influence on businesses’ ability to drive financial outcomes and growth by life stage. The analysis found that both direct-to-consumer (DTC) and non-DTC brands across all […]
The development and introduction of more diverse and affordable 5G smartphones will be the main driver accelerating 5G adoption after 2021, with many lead vendors expected to push deeper into the segment, quickly democratizing the 5G experience and establishing a wider ecosystem. This seismic shift to lower price tiers will result in over 60 per […]
Parks Associates has released its updated list of the top 10 US subscription OTT services, based on estimated number of subscribers through September 2020 from the firm’s OTT Video Market Tracker. Parks Associates notes that recent entrants such as HBO Max, Apple TV+, and Disney+ have rearranged the top ten list. Sling TV dropped out […]
French daily Le Figaro is reporting that the French PSB-backed SVoD service has signed up some 100,000 subscribers in its first three works of existence. By way of comparison, in September 2014, following its launch in France, Netflix had reached that milestone in two weeks, before additional competition made the space even more competitive. At […]
Following the 2020 US presidential elections, streaming device and platform specialist Roku has released new data detailing the significant growth in consumption of election-related news via streaming on the Roku platform. The analysis coincides with newly-released data from a nationwide survey of more than 2,000 US adults, conducted by The Harris Poll for Roku prior […]
Leichtman Research Group (LRG) found that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 120,000 net video subscribers in Q3 2020, compared to a pro forma net loss of about 945,000 in Q2 2019. The top pay-TV providers now account for about 82.6 million […]
Findings from the IHS Markit 2020 5G Economy Study, commissioned by Qualcomm Technologies, reveal a 10.8 per cent net increase in global 5G investment and R&D over the next 15 years, compared to the 2019 forecast. The study also shows an increase in 5G-related jobs to 22.8 million by 2035, up 22.3 million, despite the […]
The 5G consumer market could be worth $31 trillion (€26.12trn) by 2030 globally, according to the new Harnessing the 5G Consumer Potential report from comms technologist Ericsson’s ConsumerLab. The report estimates that communications service providers (CSPs) could earn $3.7 trillion of that total – a figure
Ad fraud intelligence and marketing compliance platform Pixalate’s Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report examines how the programmatic OTT/CTV advertising marketplace changed from Q1 2020 to Q3 2020 during the global pandemic. Key findings: