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Research: US SVoD service stacking on rise

November 24, 2020

Findings from Parks Associates’ study, The Next ‘Big 3’ in OTT, indicate that 61 per cent of US broadband households subscribe to two or more OTT services as of Q3 2020, up from 48 per cent the previous year.

Forty-five per cent subscribe to three or more, up from

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Categories: Articles, Broadcast, Consumer Behaviour, Markets, OTT, OTT, Premium, Research, VOD

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