Competition for OTT subscribers is a heated battleground in India. But Reliance Jio, the 4G cellular service from Reliance Industries, is tipping the scales for Netflix. Research from Media Partners Asia (MPA) says that Netflix India is likely to end the calendar year with some 4.6 million paid subscribers. MPA adds that Netflix India’s full-year […]
The pandemic has boosted the use of streaming platforms in Spain, with a growth of 33 per cent in the second quarter of the year against the same period last year, according to CNMC. This significant growth has driven streaming platforms to be in 50 per cent of all connected households. In just three years […]
Before the Covid-19 pandemic emerged in early 2020, the idea of working and socialising from home was mainly a theoretical proposition. But less than a year later, that reality is suddenly the new normal for many of the world’s office workers. In the latest Ericsson IndustryLab study, The Dematerialized Office, early adopter white-collar employees in […]
The European Connected TV Initiative, a move focused on exploring the advertising opportunities emanating from the growth of connected TV (CTV) in Europe, has launched with support from Google, Roku, Fincons Group and IPONWEB. Working and collaborating
Figures from the latest Advertising Association/WARC Expenditure Report forecast slower growth in 2021 than previously expected, with any gains made in 2021 unlikely to offset this year’s losses, meaning the UK’s ad market is not expected to have fully recovered until 2022. The report downgrades July’s 2020 forecast from a return-to-growth of 16.6 per cent […]
A video insights report from Futuresource Consulting shows that although Russia’s SVoD market is underdeveloped, it is undergoing a rapid transformation. SVoD doubled in size last year to achieve RUB 6.6 billion (€71.2 million), exceeding the digital transactional market for the first time, and is on track to develop at a similar rate in 2020. […]
A report from industry analyst & advisory group Media Partners Asia (MPA) estimates that Australia’s online video industry will generate an estimated $2.9 billion (€2.4bn) in revenue in 2020, including advertising & subscription revenue. Over the next five years, MPA expects the online video sector to grow at 13 per cent CAGR to reach $5.3 […]
UK retailer Currys PC World conducted a study into the evolution of television to investigate just how much the world of TV has changed and adapted over time. Here are a few of the key takeaways: Broadcast TV is on the decline, but the British public are embracing a multitude of new ways to watch […]
The Government’s own acknowledgement of a likely delay in rolling-out 5G in the UK risks not fully realising £108 billion worth of economic benefit and the creation of 350,000 jobs in regions outside London and the South-East over the next decade, according to an independent report by analyst firm Assembly, who warn that a delay in […]
The Nordics are, for sure, Spotify’s home turf. Looking at the latest Mediavision analysis, close to 4 million Nordic households had access to a paid Spotify subscription (i.e. not an ad-supported free account) in Q3 2020. This corresponds to a 34 per cent household penetration for subscriptions (non-advertising supported) – dwarfing competition – a relatively […]