TV remains the largest UK advertising channel for automotive brands, with a 6 per cent rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, reveals Nielsen data. However, cinema experienced the largest uplift, with a 14 per cent increase in spend to £31 million (€35.3m) […]
With streaming rapidly becoming a high-priority investment area for media firms, the $62 million (€55.5m) OTT monitoring and compliance (M&C) market is forecast to expand at a compound annual growth rate (CAGR) of 15.8 per cent to reach $149.7 million by 2024, according to Frost & Sullivan. There will be increased demand for broadcast-like video […]
Findings from analysis firm Leichtman Research Group indicate that the largest cable and telephone providers in the US – representing about 95 per cent of the market – acquired about 945,000 net additional broadband Internet subscribers in Q1 2019, compared to a pro forma gain of about 815,000 subscribers in Q1 2018. These top broadband […]
IABM has released its latest Buying Trends Report. The report analyses the financial performance of media companies for the six months to December 2018 and qualitative analysis based on pre-NAB Show 2019 buying trends survey data. Revenue growth has improved from 5.3 per cent to 9.3 per cent while profit growth remains negative at -2.4 […]
According to a report from IoT analyst firm Berg Insight, 5G will make its first appearance in the IoT market in late 2020. The first 5G cellular IoT modules will become available to developers this year, enabling early adopters to create the first IoT devices based on the standard. Based on the experience of previous […]
Gaining full operational control of Hulu was the missing piece in Disney’s streaming strategy, according to Ampere Analysis. Control of the platform will allow Disney to reinvent the TV ‘channel family’ for the streaming generation and give it the content scale and bundling flexibility it needs to take the fight to Netflix and Amazon. Netflix, […]
Findings from a study – TV Universe – UK, Sweden, Germany: How People Watch Television Today – from entertainment metadata specialist Gracenote and digital media analyst firm nScreenMedia, focusing on pay TV, free-to-air and online TV viewership in major European countries, reveal that TV viewing has become a complicated undertaking for European audiences, who juggle […]
Findings from analyst firm Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 1,325,000 net video subscribers in Q1 2019, compared to a pro forma net loss of about 305,000 subscribers in Q1 2018. The top pay-TV providers now account […]
Xandr, AT&T’s advanced advertising and analytics company, announced new television research on Entertainment Discovery and Tune-In as it relates to the power of premium content and the role of advertising. Xandr partnered with Insight Strategy Group to conduct a nationwide survey among 2,000 TV viewers. The findings unpack the state-of-show discovery, identifying the optimal role […]
A report from the User Experience Strategies (UXS) group at Strategy Analytics investigating why consumers should shift to 5G, has found that while 5G will produce upgraded speeds with improvements focused on spectrum/channel optimisation and high frequency usage, consumers need more understanding of the benefits of 5G to overcome consumer scepticism to adoption. Key report […]