Consumers see a near-term benefit from 5G, as they look forward to the technology providing relief from urban network congestion, and to bring more home broadband choices, according to a new ConsumerLab report from communications technologist Ericsson. The report looks at the potential of 5G to benefit consumers, uncovering certain realities about them (consumer realities) […]
US digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion – exceeding the $100 billion (€89.2bn) mark for the first time – according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 per cent year-over-year increase from […]
The top 10 service providers in the US collectively lost over one-and-a-quarter million television subscribers in the first quarter of 2019, according to the informitv Multiscreen Index. AT&T moved to the top of the table, with 22.36 million premium television subscribers in the US, as it now combines the results for DirecTV and AT&T U-verse. […]
Brand spend on sports sponsorship will grow to £35 billion (€41bn) globally in 2019, but rights-holders are significantly under-exploiting their sponsorship businesses according to Two Circles analysis. Collectively, sports rights-holders’ sponsorship assets are worth £49 billion globally. However, due to unsold inventory, unreported engagement and
Eastern Europe will have 26.19 million SVoD subscriptions by 2024; up from 10.02 million recorded by end-2018. Russia will supply 8.77 million to the 2024 total, with Poland bringing in another 6.32 million. Together, they will account 58 per cent of the region’s total. The Eastern Europe OTT TV and Video Forecasts report estimates that […]
Research from Parks Associates finds that the percentage of UK broadband households stating that they are likely to cancel their pay-TV service has increased to 24 per cent in late 2018 from 12 per cent in late 2015. The intent to cancel is higher among households that watch online video services. “Subscription streaming services, also […]
According to the findings of the Q1‘19 State of the Streaming TV Industry report from real-time decisioning platform Conviva, year-over-year viewership grew 72 per cent and the rate of consumption growth increased by 49 per cent. In addition to fresh updates on index data related to consumption patterns, device market share, and customer experience issues, […]
Every job created in the US consumer technology sector supports almost three non-tech jobs throughout the rest of the American economy – an employment multiplier of 3.59 – according to findings from the Consumer Technology Association (CTA). The report, U.S. Economic Contribution of the Consumer Technology Sector , says the consumer tech sector directly and […]
Declining pay-TV subscriptions in the UK suggest that cord-cutting, which is well established in the US, is now beginning to affect the European market, according to findings from research firm Strategy Analytics. Its report, European Pay TV Index, found
Spain’s pay-TV revenues in 2018 remained flat as a result of the price war between the rival platforms. The latest data from the CNMC reveals that the Spanish platforms only improved their revenues by 1.2 per cent in 2018, despite the growth of 210,000 subscribers to 6.78 million. Overall, platforms made €2.16 billion in revenues […]