Research from consulting firm Parks Associates shows that 27 per cent of US pay-TV households agree that sports programming is the primary reason they subscribe to their pay-TV service, although OTT streaming options are having an impact. “While broadcast and pay-TV remain
DTT in Spain is increasingly losing audience numbers to pay-TV. In 2017, DTT had an average audience share of 77.1 per cent, down 2 per cent on one year earlier. Last month, its reach fell even more to 75.9 per cent. By contrast, pay-TV, with 6.6 million subscribers, had an average audience share of 22.3 […]
In recent years, TV networks have started to position ad inventory more like digital: highly targeted and performance accountable. But advanced targeting inventory likely “accounts for 3 per cent or less of all national TV ad volume, most of which is transacted on the basis of age/gender audience segments”, said Gerard Broussard, author of an […]
Amazon Prime Video was the fastest-growing VoD service in the UK last year according to figures from UK ratings body Barb. New series of
The US delivered more AR/VR revenue than China last year, but Chinese growth in the next 5 years could see it dominate AR/VR long-term – and not by a small margin. Digi-Capital’s Augmented/Virtual Reality Report Q2 2018 shows that China has the potential to take more than $1 of every $5 spent on AR/VR globally […]
According to the State of Digital report from GroupM, the media investment group of WPP, offering intelligence on consumer media consumption and advertising investment trends worldwide, time spent with online media will overtake time spent with linear TV for the first time, globally, in 2018. GroupM tabulated consumers’ time spent with each media format, globally, […]
Pay-TV subscribers in Spain grew by 8.6 per cent in 2017 to a total of 6.6 million, with IPTV leading the market with 4 million subscribers, according to the latest figures from the CNMC. IPTV gained 569,000 subscribers in 2017 against a drop of 109,000 for DTH. Convergent packages are driving IPTV growth with 11.7 […]
The cord-cutting trend that threatens the future of the global pay-TV industry was not confined solely to the United States in 2017 according to business information provider IHS Markit; total pay-TV subscriptions also declined in 13 other markets. Customers cancelling their TV services in favour of online alternatives has been a key factor in declining […]
According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplace as partnerships between pay-TV and OTT within the video space become more common, over half of broadband households have a combination of pay-TV and at least one […]
Fifty-nine per cent of marketers’ digital advertising budgets are currently allocated to digital video, a consistent climb in share since 2016, according to the Digital Content NewFronts: 2018 Video Ad Spend Study, released by the Interactive Advertising Bureau (IAB). Furthering the trend, more than