US local broadcast television industry trade body TVB has released the findings of the 2024 Purchase Funnel Study which seeks to identify the importance of media platforms in influencing consumers during the purchase decision process. TVB commissioned GfK to conduct this study, which looked at consumers exposed to advertising across eight categories through ANY of […]

Analysis shows that UK electronics and telecommunication manufacturers are starting the year on a strong footing after seeing their profitability improve over the key Christmas quarter. Mid-sized firms in the sector have benefitted from demand for products and stabilising supply chains, according to the latest Manufacturers’ Health Index, compiled quarterly by inventory management software brand Unleashed, part of […]

North American OTT TV episode and movie revenues will reach $100 billion (€92.2bn) in 2029, up from $81 billion in 2023, according to the North America OTT TV & Video Forecasts report from analyst firm Digital TV Research. The US will contribute $16 billion from the $19 billion additional revenues, with Canada supplying the rest. […]

Go Addressable and the Coalition for Innovative Media Measurement have unveiled the results of a joint industry study on addressable television advertising usage and trends. One of the report’s key findings was this: Leveraging a portion of ad dollars for addressable TV advertising, in addition to linear TV, in the majority of cases, results in […]

The number of pay-TV subscribers in Latin America will stay at 53 million to 54 million, according to the Latin America Pay TV Forecasts report from analyst firm Digital TV Research. This is down from the peak of 73 million in 2017. Brazil lost 9 million subscribers between 2015 and 2023, but will ‘only’ lose […]

Research from Display Supply Chain Consultants (DSCC) says that 2023 saw overall TV shipments fall by 3 per cent. They add that it is Chinese consumers who are driving growth in premium models. DSCC, working with Counterpoint Research’s Global TV Shipment Tracker, says that 223 million units were shipped last year (down 3 per cent). […]

BT Group research reveals how tech-savvy over-65s are making an average of £650-a-year monetising their traditional skills online. While Gen Z (18-24 year-olds) might be better known for online side hustles, over-65s are knitting, sewing and baking their way to spare cash, often marrying a lifetime of expertise with digital skills to gain followers and […]

Research from Ampere Analysis finds that total revenues from streaming (including advertising revenue from hybrid streaming subscription tiers) will overtake revenues from pay-TV subscriptions in the US for the first time in Q3 2024. The new analysis comes from Ampere’s continuously updated Markets Operators data service. Streaming will continue to race ahead as traditional pay-TV […]

The number of pay-TV subs in Canada and the US will fall from 111 million in 2015 to 60 million in 2029, according to the North America Pay TV Forecasts report from analyst firm Digital TV Research. The US will lose 51 per cent of its total (down by 49 million), with Canada down by […]

Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a report, The Power and Potential of CTV in Europe, reveals that CTV advertising still suffers from a lack of transparency and need for quality verification. Only 30 per cent of advertisers and publishers have full transparency into where ad placements […]