Go Addressable and the Coalition for Innovative Media Measurement have unveiled the results of a joint industry study on addressable television advertising usage and trends. One of the report’s key findings was this: Leveraging a portion of ad dollars for addressable TV advertising, in addition to linear TV, in the majority of cases, results in […]

The number of pay-TV subscribers in Latin America will stay at 53 million to 54 million, according to the Latin America Pay TV Forecasts report from analyst firm Digital TV Research. This is down from the peak of 73 million in 2017. Brazil lost 9 million subscribers between 2015 and 2023, but will ‘only’ lose […]

Research from Display Supply Chain Consultants (DSCC) says that 2023 saw overall TV shipments fall by 3 per cent. They add that it is Chinese consumers who are driving growth in premium models. DSCC, working with Counterpoint Research’s Global TV Shipment Tracker, says that 223 million units were shipped last year (down 3 per cent). […]

BT Group research reveals how tech-savvy over-65s are making an average of £650-a-year monetising their traditional skills online. While Gen Z (18-24 year-olds) might be better known for online side hustles, over-65s are knitting, sewing and baking their way to spare cash, often marrying a lifetime of expertise with digital skills to gain followers and […]

Research from Ampere Analysis finds that total revenues from streaming (including advertising revenue from hybrid streaming subscription tiers) will overtake revenues from pay-TV subscriptions in the US for the first time in Q3 2024. The new analysis comes from Ampere’s continuously updated Markets Operators data service. Streaming will continue to race ahead as traditional pay-TV […]

The number of pay-TV subs in Canada and the US will fall from 111 million in 2015 to 60 million in 2029, according to the North America Pay TV Forecasts report from analyst firm Digital TV Research. The US will lose 51 per cent of its total (down by 49 million), with Canada down by […]

Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a report, The Power and Potential of CTV in Europe, reveals that CTV advertising still suffers from a lack of transparency and need for quality verification. Only 30 per cent of advertisers and publishers have full transparency into where ad placements […]

 Zayo Group, a communications infrastructure provider, has released its annual Distributed Denial of Service (DDoS) Insights Report, which found a significant increase in the intensity of DDoS attacks – and their impacts on businesses – in the second half of 2023. According to Zayo data, the average DDoS attack lasted 68 minutes in 2023. With […]

Spain is nearing the 15 million FTTH milestone after the country ended 2023 with over 14.8 million lines, according to the latest CNMC report. Movistar maintained its position as the market leader taking 36 per cent (5.3 million) of all FTTH lines. Year-on-year FTTH gained 1.1 million lines, up 7.3 per cent, versus a loss […]

Paris-based Euroconsult reports that the price of satellite capacity for video services has fallen by 16 per cent over the past 5 years. But the price for data services has crashed 77 per cent over the same period. Video-based services are traditionally more robust and the contracts longer lasting, hence the slower reduction in value. […]