Advanced Television

Social Media

Facebook and Avanti: Not so fast!

One online blogger accurately summed up the much-reported ‘fact’ that London-based satellite operator Avanti had struck some sort of deal with social media giant Facebook. The comment said: “Odd that this deal should be leaked to the press. It must be true as neither Avanti nor Facebook have denied it…” Avanti cannot deny the ‘talks’ […]

November 20, 2014

John Lewis Xmas ad not so Shazam-tastic

John Lewis is widely regarded as the ‘King of the Christmas ad’, known for using tracks (generally covers) from young singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. Data from Shazam shows

November 11, 2014

Social media drives viewership

Research from Nielsen has found that social media ‘reminds’ people to watch an episode after the live airing. It’s no secret that audiences today are using more than one screen while watching TV, and recent research from the Advertising Research Foundation (ARF) and FOX, Viacom and other industry sources has explored the benefits of this […]

November 5, 2014

BBC Hindi on LINE instant messaging

As part of its ‘mobile-first’ strategy, BBC Hindi is making its content available on smartphone instant messaging platform LINE – one of the world’s top five chat apps.  By subscribing to BBC Hindi in the Official Accounts section, Hindi-speaking LINE users can receive the latest news from BBC Hindi via text, graphics, short video clips […]

October 28, 2014

Google, Paramount multi-platform Interstellar

Google has unveiled a collaboration with Paramount Pictures for a first-ever multi-platform pact for Christopher Nolan’s highly anticipated sci-fi movie Interstellar. The partnership will feature initiatives delivered across Google platforms, including Google for Education, Google+, Google Play and YouTube. Together, the companies are helping moviegoers connect to the film through immersive experiences, exclusive content and […]

October 6, 2014By Nik Roseveare

Kantar Media unveils first Twitter TV ratings

Audience measurement specialist Kantar Media has unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of a global partnership announced last year, the new Kantar Twitter TV Ratings tools will be available from mid-October. The new tool, bringing together geofiltered UK Twitter data with the audience research […]

October 2, 2014By Colin Mann

Facebook rolls out Atlas ad-tracking

Facebook launched its Atlas advertising service, enabling it to better track its 1.3 billion users’ web browsing activity. Facebook claims it has rebuilt Atlas from the ground up since it acquired the software from Microsoft earlier this year. A Facebook blog post reads: “Today, we are announcing the launch of Atlas. We’ve rebuilt Atlas from […]

September 29, 2014

Kantar: Twitter can improve TV ratings

Twitter activity can provide key insights into TV viewing for brands and broadcasters, complementing existing TV ratings. A study by Kantar Media – A Year in the Life of TV and Twitter – provides an in-depth look at the relationship between what users say and read about on Twitter and what they watch in the […]

September 25, 2014

ITV Encore’s ‘Lucan’ most talked about TV brand in Q2

Research from Nielsen shows that the drama Lucan, screened on newly-launched channel ITV Encore, drives more brand conversations per viewer in the UK than any other drama in Q2 2014. Nielsen has joined forces with Keller Fay, the consumer conversation experts, to provide a unique dataset for advertisers and media buyers that identifies where to […]

September 25, 2014

National Geographic hits 50m Facebook fans

National Geographic Channel has reached 50 million Facebook fans, propelling the fan page into the top 50 pages worldwide and making National Geographic Channel the second largest global TV brand page on Facebook. “This 50 million-strong Facebook community allows us to keep all of our fans engaged at both the global and the local levels […]

September 23, 2014