4C, a data science company, has revealed the results of its Rugby World Cup tracking on television and social media, providing insight into the behaviour of 1.5 billion unique social media users across 250,000 interest categories, 50,000 brands, 6,000 TV programmes, and 41 languages. Additional data was analysed through 4C’s Teletrax global TV monitoring network, which monitors […]
Live streaming and live-to-VoD services specialist Simplestream has joined Facebook’s Video Publishing Partner programme, giving broadcasters and media owners the ability effortlessly to publish any of their video content across Facebook. Simplestream has developed its proprietary Media Manager solution to allow its customer portfolio such as Scripps, Turner Broadcasting, Discovery, At The Races, Racing UK […]
Twitter stock dropped by more than 10 per cent on Tuesday after the social media outfit revealed it had failed to add any new users in the US for the second quarter in a row. In order to halt the slowdown Twitter is turning to old media, it will start airing TV ads during the […]
According to research consultancy TDG, the next few years will see the transformation of social TV interactions, with Facebook overtaking Twitter as the chosen medium for social TV activity. Social TV activities — that is, the use of social media platforms to discuss, comment on, or enhance the television experience — are quite common among […]
Bloomberg Media has announced a range of ad tech tools, designed to provide commercial partners in EMEA with a best-in-class technology suite to reach a high-value audience with the right content in the smartest and most effective way yet. These tools will enhance the commercial offering from Bloomberg Media for advertisers seeking to access an […]
Formula E – the electric single-seater car race series inaugurated by motorsport’s governing body – is looking to enhance further its position as the leading digital motorsport channel by a new collaboration with Facebook to enjoy unprecedented levels of exclusive content and opportunities to engage with drivers, teams and events taking place throughout the course […]
The Huffington Post has unveiled #PowerShift, a new HuffPost Original docu-series hosted by Game of Thrones actress, Sophie Turner. #PowerShift examines the power of social media and the revolutionary ways in which today’s youth are embracing it to create positive change around the world. Throughout the 10-part series, Turner, will share remarkable stories from across […]
Global beauty company Coty has entered into a definitive agreement to acquire digital marketing firm Beamly. Beamly’s main focus is on driving audience growth and engagement for consumer brands in digital media. While Beamly is active across all digital media including online video, its core capability suite centres around social media, where it has consistently […]
Real-time social video specialist Grabyo will again enable Formula E – the electric single-seater car race series inaugurated by motorsport’s governing body – to provide unrivalled behind the scenes footage and produce in-race highlights to be distributed to social media channels including Facebook, Twitter and YouTube. Grabyo will continue to allow Formula E to reach […]
Facebook is testing a new video section on its social media platform. The feature appears on both the web and app versions of its service, and aims to make it easier for users to “discover, watch and share” clips uploaded to the site. Facebook said only a “small number of people” would initially be able […]