Twitter users will have to watch pre-roll advertising on videos in tweets, thanks to Twitter’s new Amplify service on the social media platform. Amplify will insert advertising into relevant videos based on categories chosen by the advertiser. It has similarities to the model used by YouTube, which offers payment to YouTubers for featuring short ads […]
Nicola Mendelsohn, Facebook’s vice president for EMEA has suggested that although time spent online is now eclipsing time spent on television, we are living in a golden age of TV, with Facebook and TV “happy bedfellows”. Delivering a Media Mastermind Keynote, she noted that video is exploding, quoting Cisco research predicting that it will account […]
Twitter has launched a new live news service branded ‘Moments’. Previously known as Project Lightning, Moments brings together content – including tweets, photos, videos, Vines and Periscope broadcasts – around specific events so users can follow them as they happen. These could be scheduled events like The Oscars or the Super Bowl, and could also […]
Research conducted by Whiteoaks shows that almost every C-level executive in global broadcasting is now active on social media. Whiteoaks has found that 98 per cent of C-level executives or operational heads from global broadcasters or studios are currently active on LinkedIn. The figure is up from the 90 per cent revealed in similar research […]
Community marketing and social TV platform joiz Global has agreed a licensing partnership with Netherlands-based broadcaster and producer TV Entertainment Reality Network (TERN). The agreement provides TERN with powerful interactive and data collection capabilities to enhance its newly launched Ultra HD (UHD) channel INSIGHT and to monetise audiences across platforms. The cloud-based joiz Global platform […]
Eutelsat Communications and Facebook are partnering on a new initiative that will leverage satellite technologies to get more Africans online. Under a multi-year agreement with Spacecom, the two companies will utilise the entire broadband payload on the future AMOS-6 satellite and will build a dedicated system comprising satellite capacity, gateways and terminals. In providing reach […]
Sky Sports and Whistle Sports have announced the launch of a new social media channel dedicated to creating original football content for young fans around the world. Using Sky’s Soccer AM brand, it will go live on September 19th and be available to watch on multiple platforms, with its own YouTube channel and a presence […]
Online mobile photo-sharing, video-sharing and social networking service Instagram has revealed at the DMexco digital marketing event in Cologne that it will feature direct response, 30-second video ads and integration with Facebook. According to IHS Technology senior analyst Eleni Marouli, the introduction of a 30-second ad demonstrates once again that advertisers are more comfortable with […]
In 2015, 36.5 per cent of all European advertising revenue will be generated online. In many Western European markets, online is already the largest advertising medium and still growing strongly according to an IHS report. However, online advertising faces many challenges including ad blocking, viewability and ad fraud, as well as a lack of standardisation […]
Consumer and advertising expenditure on handset-based mobile media will rise twelve per cent in 2015, and approach $425 billion (€380bn) by 2021, according to Strategy Analytics. Strong growth in smartphone penetration, combined with ubiquitous data connectivity via mobile and WiFi networks, and latent consumer demand to access popular Internet services continues to drive the consumption […]