Star Wars: The Rise of Skywalker will be in cinemas later week, and with legions of fans talking about the film on Twitter and Instagram, social analytics company ListenFirst analysed the social media interest around Star Wars and found that The Rise Of Skywalker is generating the most social media conversation for an upcoming Star […]
WWE and TikTok have launched a new partnership to bring WWE content to the TikTok community. To kick off the partnership, WWE has launched their official TikTok account and is also making available WWE Superstar entrance themes for more than 30 Superstars and Hall of Famers including Stone Cold Steve Austin, The Undertaker, Ultimate Warrior, […]
Tesco has claimed top spot in the third annual Top 10 Christmas Ad Rankings by marketing technology company 4C. The ranking uses artificial intelligence to determine which ads resonated the most with consumers beyond the initial premiere. This year’s analysis included 235,870 engagements with public social media posts across Facebook and Twitter between November 30th […]
Data published by Kantar shows that once again, reality and entertainment television has driven the highest level of social media engagement over the past year, closely followed by current affairs programmes. Kantar measured engagement amongst UK viewers between December 1st 2018 and November 30th 2019, using the Kantar Social TV Ratings tool. Over the 12-month […]
Australian broadcaster Network 10 partnered with Grabyo to evolve its digital, social and mobile content strategy throughout 2019, replacing SnappyTV in the process. The partnership sees 10 utilise Grabyo’s leading cloud video platform to replicate its broadcast news content from programs such as The Project, Studio 10 and 10 News First, on social, in a […]
ODMedia Group has announced that Ziggo Sport – Vodafone Ziggo’s sports centric YouTube channel – has signed on with ODMedia Group. Expoza, ODMedia Group’s specialised YouTube division, will handle all aspects of management for the online sports channel to further expand the property into the future together with Ziggo Sport. Vodafone Ziggo launched its YouTube […]
Snapchat, Facebook Watch and Quibi are driving a boom in short-form content according to a report by Ampere Analysis. Already making up 9 per cent of all VoD series globally, 11 per cent of upcoming VoD commissions are short-form. Initially driven by Comedy, upcoming short-form series are shifting towards factual content, with a focus on […]
Seven in ten people (73 per cent) want governments to do more to regulate Big Tech companies amid concerns with how their personal data is being used, an Amnesty International poll has revealed. People worried about the collection of their personal data are most concerned with the violation of their right to privacy (62 per […]
A partnership between Inter Milan (FC Internazionale) and digital media company Dugout has allowed the football club to better engage with both new and existing fans, and increase its global footprint. The long-term collaboration has provided the Serie A side with what is described as “unique and engaging” video content, bringing fans closer to the […]
According to Kantar’s global 2020 Media Trends & Predictions report, technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on social and tech platforms continues to grow; technology innovations will also enable a renaissance in real-world engagement. Kantar believes that marketers and media owners will […]