DAZN, the sports streaming service, has announced a partnership with Snapchat that will include two new shows and ‘Our Story’ coverage surrounding DAZN’s biggest boxing events. The new Show DAZN Fight Week premieres this week on Snapchat’s Discover page in the US, new episodes will air every day in the week leading up to Canelo […]
Facebook has dropped an appeal against a £500,000 (€0.58m) fine imposed by the UK’s data protection watchdog for its role in the Cambridge Analytica scandal. As part of the agreement, Facebook has made no admission of liability. The social media giant said it “wished it had done more to investigate Cambridge Analytica” earlier. James Dipple-Johnstone, […]
Viacom Digital Studios International (VDSI), the international arm of Viacom’s digital studio production business, has announced a multi-territory partnership with Facebook to produce a slate of original short-form content for Facebook Watch audiences in the Europe, Americas and Asia. VDSI’s collaboration with Facebook taps into Viacom’s strong global footprint, utilising its regional production hubs to […]
LiveU technology is being used to boost fan engagement across South Africa’s popular horse racing industry. Replacing traditional satellite, fibre and microwave technology, LiveU’s portable field units are being deployed to create live coverage from the race tracks, inside betting centres, and around award ceremonies and special events. Heading up this trend are Tellytrack Horseracing, […]
Premier motorsport category Formula 1 is to live stream on-track action from a Grand Prix weekend via the Twitch web site and app for the very first time. All sessions at the Mexican Grand Prix over the weekend of October 25th to October 27th will be shown live and free in Germany, Switzerland, Luxembourg, Denmark, […]
ListenFirst, the enterprise social analytics solution, has announced that NBCUniversal has chosen ListenFirst as one of its key partners for social analytics across its global brand portfolio of television networks, motion pictures, television stations, television operations, and theme parks. ListenFirst will streamline all of NBCUniversal’s social media data across more than 1,500 social handles into […]
A study from Juniper Research finds that the global value of the mobile mixed reality market will exceed $43 billion (€ 38.6bn) by 2024, rising from $8 billion in 2019. Mixed reality overlays interactive digital images and videos onto the real word through a smartphone, tablet or smart glasses. The new research identified
The growth in value of in-play clip and short-form highlights rights will outstrip the growth in value of live rights according to five-year projections by Two Circles. Using its proprietary media-modelling techniques, the data-driven sports marketing agency projects the global sports media rights market will be worth $60.9 billion (€50.7bn) in 2024 – up from […]
Social media analysis by marketing technology company 4C Insights reveals posts, mentions, tweets and re-tweets of the official Rugby World Cup handles increased 1,041 per cent over the weekend of October 12th and 13th. Of particular value to sponsors and advertisers of the global tournament, the sentiment of social chatter also rose by 10 percentage […]
With the Marvel Cinematic Universe evolving its roster – including several new, original shows on the Disney+ streaming service – it leaves fans wondering what comes next. One of the best ways to gauge audience expectations around this is through social media conversations. To see what Marvel projects generated the most engagement/volume, social media analytics […]