Since 2018, India has been the third largest SVoD market globally by number of subscribers, surpassing 100 million in 2020. In their infancy, SVoD services

Analysis by research firm Ampere reveals that Netflix became the second largest TV group in Europe by revenue in 2020. “Since launching in 2012, Netflix has grown rapidly in Europe,” notes Tony Maroulis, Principal Analyst at Ampere Analysis. “By 2016, it had launched its services across the whole of Europe, and passed the $1 billion […]

Bundling will characterise global TV throughout 2021 as the streaming TV boom forces a re-engineering of the TV value chain and the strategies for reaching the end viewer, according to Guy Bisson, Research Director at Ampere Analysis. The breadth of choice in the streaming

An unusually diverse range of content interests means the Nordics provide ample growth opportunity for new US studio-led streamers and other new international services such as BritBox that can leverage demand for UK and US content, according to consultancy firm Ampere Analysis. Scandinavians show strong interest in both local and international content, a trait which, […]

Ampere’s latest analysis of the US and European SVoD market reveals that the average US streaming household now stacks an average of four different subscription video services. In the five largest Western European territories, streaming homes have an average of two services. The pandemic, national lockdowns, and the launch of new studio-backed subscription services have […]

Ampere’s Consumer media and entertainment tracker has found that consumers in English speaking markets are the least likely to enjoy foreign language content, with consumer preferences towards subtitled and dubbed content the lowest in the UK and South Africa. In the UK, only 24 per cent of Internet users said they enjoyed watching subtitled content, […]

Western European commissioners are driving a new boom in format production fuelling a huge uptick in commissioning of formatted shows in the past year. European format commissioning activity reached a high in July 2020 with 30 unscripted remakes announced in a single month. While Covid-19 has added fuel to the format fire, growing demand for […]

Analysis of Ampere’s Consumer media consumption and behaviour tracker surveying 4,000 US Internet users has revealed a solid performance for both HBO Max which launched at the end of May, and NBCUniversal’s Peacock which followed in July. Despite lockdown rules delaying some of the content each SVoD service had planned, at the time fieldwork (August/September […]

Research from Ampere Analysis has found that almost one in five US Internet users are accessing AVoD services. Based on Q3 2020 figures, 17 per cent of Internet users in the US used one or more AVoD service in the prior month, up from 13 per cent in Q3 2019. The rise of AVoD services […]

Research by Ampere Analysis has revealed that producers of high-end scripted content will face Covid-related delays for far longer than their unscripted counterparts. While producers of new unscripted content – which spends an average of just two months in production – have been able to adapt production to the new circumstances, already overcoming the worst […]