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Channel 4

C4, Lloyds boost investment in Black entrepreneurs

Channel 4 and Lloyds have teamed up once again for the return of Black in Business. This year, four successful Black owned-businesses will each be awarded £150,000 of TV advertising on Channel 4 – up from £100,000 per winner last year. The initiative aims to identify and empower four businesses ready to scale and grow […]

September 30, 2024

Channel 4 launches social series with Tourism Ireland

Channel 4 Sales’ Social Branded Ents team is launching a new social series dedicated to celebrating Ireland’s warmth and hospitality in a new collaboration with Tourism Ireland, for their second partnership in the last two years. After Stand Up Road Trip – a series launched in 2023 featuring comedians Suzi Ruffell and Seán Burke – the […]

September 20, 2024

Consortium secures £1m+ funding to explore AI storytelling

A new consortium plans to create an Artificial Intelligence (AI) prototype and publish research into how AI could support under-represented content creators and established producers to enhance storytelling in film and television. The Charismatic consortium – which has received £1.04 million (€1.24m) from the government’s Innovate UK programme – will research the opportunities for the […]

September 19, 2024

Channel 4 streaming minutes up 25% in 2024

Channel 4’s streaming growth continues, with minutes viewed up 25 per cent (to 42 billion) between January and August 2024. In August alone, total viewer minutes grew 11 per cent year on year (to 4.4 billion viewer minutes). Latest Barb data also shows the channel continues to grow its overall audience, with a 4 per […]

September 18, 2024

RTS NI announces finalists for 2024 Television Awards

The Royal Television Society, Northern Ireland (RTS NI) has revealed the nominees shortlisted for this year’s prestigious Television Awards, with headline sponsor Ka-Boom. The winners will be announced at the 9th RTS NI Awards ceremony which takes place on November 14th at the Titanic Belfast. Sarah McCaffrey, Chair of RTS NI, said: “We are delighted […]

September 13, 2024

Channel 4 Paralympics watched by 20m

Channel 4 has reported that its coverage of the Paris 2024 Paralympic Games reached 20 million viewers across linear and streaming – one third (33 per cent) of the total TV population – and helped the channel to its biggest audience share in 12 years. Based on data covering the Opening Ceremony and the eleven […]

September 11, 2024

Channel 4 extends ad partnership with Yospace

Channel 4 and Yospace, the dynamic ad insertion specialist, have extended their multi-year partnership, taking them to over ten years of collaboration. The partnership will see Yospace help the broadcaster grow its digital advertising business further as it targets becoming a digital-first public service streamer by 2030. Yospace’s server-side ad insertion (SSAI) technology plays a […]

September 9, 2024

Channel 4 to air Trump vs Harris debate

Channel 4 will be the only UK broadcaster to air live coverage of the first US Presidential debate between Donald Trump and Kamala Harris, in partnership with ABC. Trump and Harris will go head-to-head for the first time as the battle to become President reaches a pivotal point. With polls too close to call, the […]

September 9, 2024

C4 Paralympics coverage reaches 17m+ in first week

With the Paris 2024 Paralympic Games now into its second week, data shows Channel 4’s coverage has reached 17.4 million viewers across linear and streaming – more than one quarter of the total TV population – up +4 per cent on the same stage of the Tokyo 2020 Paralympic Games. Based on data covering the […]

September 6, 2024

Welsh creatives call for greater C4 nations requirements

Welsh TV producers trade body TAC has published its submission to Ofcom’s further consultation on the Channel 4 licence. Ofcom originally consulted on Channel 4’s 10-year licence late in 2023 and has now issued a second consultation on the idea of raising Channel 4’s Made out of England (MoE) quota, from 9 per cent to 12 per […]

September 6, 2024