A report, Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T., from Comcast Advertising, the advertising division of Comcast Cable, highlights the rise of Free Ad-Supported Streaming TV (FAST) and its value to advertisers today as a complement to traditional TV and streaming advertising plans. As one of the newest forms of […]

Comcast Advertising has announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress. Rooke, who was previously General Manager of Effectv, replaces Marcien Jenckes, who was recently tapped to lead the new joint venture between […]

The Comcast Advertising Report 2022: Actionable Insights for the Modern TV Advertiser, recommends that advertisers allocate 20 per cent to 30 per cent of their premium video budget towards streaming, and the rest to traditional TV. “The TV advertising landscape is incredibly complex now, and there are more players in the space than ever,” said […]

Plume, the personalised communications services pioneer, has appointed Magdalena Yesil, Founding Board Member of Salesforce, Roxanne Oulman, former Executive Vice President and CFO at Medallia and Tony Werner, former CTO at Comcast, as independent directors to its board. “As a founder and entrepreneur, I not only look for great technology that customers love, and a […]

FreeWheel has announced the international launch of AudienceXpress — the brand FreeWheel Media now operates under — allowing advertisers in Europe to buy premium TV advertising on an audience basis across all platforms, including connected TV (CTV), broadcaster streaming platforms (AVoD) and digital publishers. “The AudienceXpress name represents more than a change in branding, it […]

Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to content providers, operators, and advertisers, has announced that its Cloud TV Suite is being deployed as the new back-end platform for Deutsche Telekom’s Magenta TV in selected markets. Deployments began in Austria and will be phased across other Deutsche Telekom […]

WaterBear Network, the free streaming service dedicated to the future of the planet, has launched its app across Comcast’s Xfinity X1, Xfinity Flex and XClass TV entertainment platforms. With the launch, WaterBear Network’s impact-led original documentaries spanning biodiversity, community, circularity, climate action and sustainable fashion aim to inspire positive change for millions of viewers across […]

Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to content providers, operators and advertisers, has announced the launch of its national linear addressable advertising solution for customers and technology partners. Addressable advertising, which enables households watching the same national TV shows to see different ads that are more relevant […]

Comcast has announced strong subscriber growth in its Peacock streaming service which benefitfed from the return of major sporting events, as well as a post-pandemic boost from its theme parks. The company posted a 9 per cent increase in adjusted earnings before interest, tax, depreciation and amortisation, at $9.2 billion in the first quarter, ahead […]

US multiplay telcos Charter Communications and Comcast Corporation have formed a 50/50 joint venture to develop and offer a next-generation streaming platform on a variety of branded 4K streaming devices and smart TVs, aimed at providing consumers with a world-class user experience and navigation, all the top apps, and more choice in the streaming marketplace. […]