A Deloitte Access Economics report commissioned by Free TV reveals the immense value Australians place on free, universally accessible news, entertainment, sport and drama. The Deloitte research also quantifies the substantial contribution commercial television makes to the economy, contributing $2.3 billion to the nation’s GDP in 2019, employing more than 16,000 people and investing $1.6 […]
BBC News has set out an update on the plans it announced earlier this year to respond to changing audience needs. The update addresses the BBC’s worsening financial position and draws on the experiences of operating during the Covid-19 pandemic. In January BBC News announced a series of modernisation proposals. Since then, faced with the […]
Effectv, the advertising sales division of Comcast Cable, and TV attribution specialist TVSquared have analysed how TV has impacted advertisers’ ability to drive digital engagement in a time of restricted movement for most Americans. The pair’s study, The Halo Effect: TV Drives Digital, covering
Millions of households across Africa, Europe, and Asia-Pacific will be able to access a free-to-air TV channel via SES satellites dedicated to delivering informative content about Covid-19. The channel, titled Fight COVID-19, broadcasts content that is aimed at providing underserved and rural communities with critical information about how to limit the spread of the virus. […]
Comedy Central International has launched Comedy Central at the Edinburgh Fringe, a 10 x 7-minute digital special in association with the Edinburgh Festival Fringe Society, airing across Comedy Central International’s Facebook, YouTube and Instagram channels on weeknights starting on August 17th. The episodes will feature stand-up routines from ten rising comedians and a host to […]
Strategy Analytics predicts a strong recovery for the global AR/VR markets in 2021 after Covid-19 driven contraction in 2020. Key findings from its research report, titled Short and Long Term Impacts of Covid-19 on the AR and VR Market, include:
Leading up to the highly anticipated Fight for the Fallen event on July 15th, AEW (All Elite Wrestling) has announced two charity-driven initiatives to help support northeast Florida’s response to Covid-19. Funds from both AEW programmes will be distributed to Florida’s First Coast Relief Fund and Feeding Northeast Florida, both of which will provide a […]
A report on a survey conducted by equity analysts at investment bank Jefferies says that despite the spectacular growth and financials from Netflix there is still plenty of subscription upside for the streamer. Jefferies conducted a survey across three key markets: the well-established US and UK markets and India – where there is undoubtedly growth […]
The depth and lasting impact of the global recession, along with the sharp economic downturn in the UK, signal a long and challenging road to recovery, reports eMarketer. This year in the UK, total media ad spending will be £21.03 billion ($26.84 billion), down 7.5 per cent from 2019. This steep decline in expenditures can […]
Oliver Dowden, the UK Culture Secretary, has brokered agreements that will allow selected international sporting events and production on some of the biggest film and television productions to get underway safely this summer, in a major boost for the nation and its economy. A number of sports stars and their support teams, alongside international film […]