Advanced Television

Study: TV ads drive consumer action online

July 14, 2020

Effectv, the advertising sales division of Comcast Cable, and TV attribution specialist TVSquared have analysed how TV has impacted advertisers’ ability to drive digital engagement in a time of restricted movement for most Americans.

The pair’s study, The Halo Effect: TV Drives Digital, covering

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Categories: Ads, Advertising, Articles, Broadcast, Consumer Behaviour, Markets, Research, Targetted

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