Ahead of the first day of the 2023 LV = Insurance Ashes Series, Sky Sports claims it has proven that having the cricket on while working actually improves productivity. The research, undertaken by behavioural science experts with over 1,000 cricket fans across the UK, reveals that the disruption caused by switching from work to check […]
Brightcove, the streaming technology company, has unveiled its new Ad Insights solution that it says will transform the way media companies measure ad tolerance and revenue optimisation by analysing audience engagement across their advertising and calculating the impact of advertising intensity. By leveraging advanced machine learning models and proprietary metrics, Ad Insights will provide Brightcove […]
Creative production agency cain&abelDDB and independent media agency Medialab continue their successful partnership as they work with Laithwaites to deliver their newest activity and another innings as the Official Wine Partner of England Cricket. Earlier this month, Laithwaites announced their multi-year partnership with England Cricket, and to support this have also announced their co-sponsorship of […]
The Foxtel Group has extended its long-term partnership with the Tata Indian Premier League which will see it continue as the exclusive tournament broadcaster in Australia with games to be shown live on Fox Sports, available on Foxtel and Kayo Sports, until at least 2027. The renewed five-year deal will see 74 matches made available […]
Planetcast Media Services, a broadcast technology and media services provider in India and Southeast Asia, has been selected as media services partner by Indian Premier League (IPL) rights winners Star Sports (domestic TV broadcast), Viacom18 (domestic OTT on JioCinema), and Times Internet (international via Cricbuzz). Planetcast brings deep cricket video experience to its work with […]
India’s vernacular gaming platform, WinZO, has launched a new campaign to highlight the social gaming capabilities of its app. Titled ‘Khiladi ho? Khiladi chahiye?’ (Are you a game player? Do you need an opponent?), the campaign began during the current season of IPL 2023. The campaign is a humorous take on how people in India […]
Every match of the Indian Premier League (IPL) 2023 season will be available to watch in the UK and Ireland on DAZN. Starting on March 31st, all 74 matches, including the playoffs and finals, will be included in the DAZN subscription, at no extra cost. The short format cricket tournament is in its sixteenth year. […]
Sixteen Indian Premier League (IPL) are set to broadcast free-to-air in the UK, with ITV signing a deal with OTT broadcaster DAZN. According to a reports, the two broadcasters have partnered to take the current IPL rights away from Sky Sports on a five-year deal. ITV will air 16 of the regular season games, with […]
myco (formerly known as MContent), a leading entertainment and sports streaming platform will stream the Pakistan Super League (HBL PSL Season 8) through criclife 2 on its Web 3 streaming platform in the MENA region for free, offering viewers the chance to watch the live stream of PSL matches in high quality and participate in […]
Sky Sports has agreed a new long-term deal with the International Cricket Council (ICC). Beginning in 2024, the partnership will see Sky and streaming service NOW retain the ICC Broadcast and Digital rights to show all men’s and women’s events, including the ICC Cricket World Cups and ICC T20 World Cups through to the end […]