Dataxis expects broadband penetration to keep increasing to reach almost 100 per cent of US households by 2026. In a market historically dominated by cable operators, optical fibre will play the most significant role in this growth, representing the vast majority of gained subscribers within the next five years. In 2026, FTTH should therefore account […]

In February 2021, Spotify’s market entry into 39 African countries gave a new boost to the music streaming competition. Spotify’s decision to bet on the entire continent, rather than continuing focusing on North Africa and South Africa, emphasises the new global players’ interest in this promising market, reports Dataxis. Music streaming has undergone a multi-speed […]

In 2021, the Latino-American advertising market attracted investments of $14.22 billion (€13.35bn), according to Dataxis. Although the figure meant a recovery of 34.5 per cent compared to the fateful 2020, it was slightly below the 2019 record. The digital format replaced television as the leading advertising vehicle for the first time. The amount of spending […]

For several years, the SVoD market in Sub-Saharan Africa has been growing steadily, reports Dataxis. Between 2018 and 2021, the number of streaming subscribers almost doubled to reach just over 5 million. This growth is not likely to stop as the market is expected to reach more than 15 million subscribers by 2026, a threefold […]

Although Asia Pacific is traditionally referred to as a mobile-driven region, the pandemic accelerated the importance taken by larger screens in the region, and 110 million additional pay-TV subscriptions are expected to be observed in the next 5 years, according to forecasts from Dataxis. As population is also expected to increase drastically, regional penetration rate […]

The Australian SVoD market has grown solidly over the last three years, more than doubling the number of SVoD subscriptions since 2018. Despite a slowdown in 2021, the market still grows at a fast rate, and is set to reach nearly 40 million subscriptions by 2026, according to forecasts from Dataxis. Over the last three […]

Manchester City became the highest earning football club for the 2020/2021 season, according to Deloitte’s Football Money League study. The English club generated €644.9 million of revenue, thus ranking higher than Spain’s Real Madrid and Germany’ Bayern Munich. Manchester City also overtook Spain’s Barcelona, who topped last season’s edition, and now places fourth. The 2020/2021 […]

In May 2021, Kenyan mobile operator Safaricom launched its own mobile streaming website BAZE with local and regional short videos. In the same year, Nigerian multinational telecoms company Globacom also introduced its Glo TV mobile app offering TV channels and streaming content. Airtel, Globacom, MTN, Orange, Safaricom, Vodacom are all examples of telecommunication companies deciding […]

Despite being available in Europe for almost five years, Amazon Channels remains somewhat unknown in the European OTT landscape, suggests a report from Dataxis. Originally launched in May 2017 in the UK and Germany, the service experienced two waves of expansion across 2019 with France, Luxembourg and the Netherlands, and at the end of 2020 […]

2022 is set to be a decisive year for streaming platforms’ market expansion across Europe, with an especially busy launch calendar in Central and Eastern European markets, reports Dataxis. On March 8th, HBO rolled out its new streaming service HBO Max across Central Europe, where the broadcaster was already well implanted since the launch of […]