Banijay Branded Entertainment signs deals with Launchmetrics, IMA
Content powerhouse Banijay Entertainment has announced that its specialist division, Banijay Branded Entertainment (BBE), has aligned with software, insights and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, to offer clients 360° production, marketing and measurement services. Launchmetrics is an AI-powered Brand Performance Cloud, helping more than 1,700 clients launch campaigns, amplify reach, measure […]