Advanced Television


Netherlands: Viaplay, T-Mobile partnership

Viaplay and T-Mobile have entered a multi-year distribution partnership in the Netherlands. From March 1st, when Viaplay will launch in the Netherlands, T-Mobile will offer four months’ free Viaplay access to its customers in combination with a new T-Mobile broadband subscription. At a later stage, T-Mobile will make the streaming service available as an add-on […]

February 3, 2022

Extreme E, AFC Energy extend partnership into Season 2

Extreme E  is teaming up once again with AFC Energy for Season 2, where it will be using it’s zero-emission fuel cell and pioneering hydrogen power generation technology.Extreme E is the first event organiser to utilise hydrogen fuel cell generators for power generation, and the decision supports Extreme E’s goal of being sustainable and creating […]

February 2, 2022

Sky donates over £1million to Sir Lewis Hamilton’s Foundation

Sky, Europe’s leading media and entertainment company, is today announcing a two-year partnership with Sir Lewis Hamilton’s charitable foundation, Mission 44, that aims to address the disproportionately high rate of school exclusions among Black students in the UK. The partnership forms part of Sky’s £30 million commitment towards tackling systemic racism and will see Mission […]

January 31, 2022

Extreme E continues partnership with Zenith

Extreme E will continue its partnership with Swiss luxury watchmaker Zenith for Season 2, who will also remain as the series’ Official Timekeeper.As Official Timekeeper and Founding Partner, Zenith will provide live timing at each event directly to the Command Centre, the innovative pit wall and strategy room where key team players will be located […]

January 27, 2022

Extreme E, Dubai Sports renew partnership

Extreme E, the electric SUV off-road racing series, has renewed its broadcast partnership with Dubai Sports that will see the sport for purpose championship screened live across the United Arab Emirates, Middle East and North Africa for Season 2. Extreme E will continue to highlight the impact climate change has had on the planet, whilst […]

January 24, 2022

Extreme E wins Motorsport UK Environmental Award

Extreme E celebrated once again as the ground-breaking series collected the 2022 Environmental Award at Motorsport UK’s Night of Champions.The sport for purpose championship was announced as the recipient at the annual celebration of motorsport where British champions are celebrated for their achievements. The 2022 Environmental Award recognises Extreme E’s exceptional contribution towards environmental responsibility […]

January 23, 2022

Sky, Channel 4 to share F1 season climax

Sky has announced a partnership with Channel 4 that will see Sky Sports’ live coverage of the Formula 1 season finale shared with the whole of the UK and Ireland. Lewis Hamilton stands on the brink of history – victory in Abu Dhabi would clinch an eighth world title and confirm him as the greatest […]

December 9, 2021

Viaplay launching in Netherlands in March

Viaplay will launch in The Netherlands on March 1st 2022 offering Dutch viewers a combination of premium live sports, Viaplay Originals, Hollywood films and series, and kids content. The service will be a single package priced at €13.99 per month, and will be available through distribution partners such as VodafoneZiggo and KPN and as a […]

December 8, 2021By Nik Roseveare

Streaming is an arms race, with the same morals

Disney+ has passed 100 million US subs. The gamble of going direct, cutting out the service provider middlemen, has paid off. Among its objectives now must be to make inroads internationally into the lead held by Netflix, the pioneer of D2C. The weapons in this war of attrition are: pricing, marketing and content. Disney doesn’t […]

November 29, 2021

Smarter Production and Data-Driven Insight

The pandemic has forced the pace on what is possible with creative content production in the cloud. This is just in time to help content providers and broadcasters step up to the spiralling demand for ever more – and ever more creative – content. In a free-to-attend online event (see below) AWS hosts Sky revealing […]

November 18, 2021