Euromedia March/April 2023 Straitened economic times have led to established streaming services introducing or considering ad-supported tiers, and a burgeoning FAST segment. Colin Mann sought the advice of a range of industry players on the implications for platforms and advertisers. Read the article and the rest of the issue here.
Currently, nearly seven in 10 (69 per cent) TV content viewers in the US use free streaming services at least monthly, a sharp increase from 42 per cent in 2019, according to Horowitz Research’s State of Media, Entertainment & Tech: Subscriptions 2023 study. This rapid growth in usage of free streaming services is driven by […]
As the premium video ecosystem continues to evolve and transform, ad views continue to grow, according to the FreeWheel Video Marketplace Report. In the second half of 2022, ad views saw 13 per cent growth YOY in Europe as viewers embraced a multitude of devices to access the great variety of content available. The ‘big […]
Leading media SaaS provider Amagi has announced a strategic partnership with Canela Media, a leading, minority-owned technology-driven company committed to redefining digital media experiences for the Hispanic community. The partnership gives Canela Media access to Amagi CONNECT — Amagi’s Free Ad-supported Streaming TV (FAST) marketplace, which offers global platforms hundreds of fully monetized FAST channels […]
Insight TV, the millennial and Gen-Z focused channel operator and content producer, has announced the launch of a new FAST Originals exclusive content library. The first FAST Originals series will be Streetball with Kenny Dobbs, a co-production with bspoketv which will premiere later in 2023. The creation of an exclusive FAST Originals content library that […]
Christian Kurz, SVP, Global Streaming Research and Insights at Paramount, has revealed findings from a new research study on free ad-supported streaming television (FAST) that uncovers what is behind the rapid growth of the category, with audiences emphasising simplicity, ease of use and good content. Speaking at the Connected TV World Summit in London, Kurz […]
Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, announced on Tuesday it has been selected by VIZIO to help manage and streamline ad revenue reporting for WatchFree+, its free, ad-supported streaming service. VIZIO, one of the largest TV brands in the U.S. with over 17 million active […]
Free Ad-supported Streaming TV (FAST) channels bring the linear television experience to free streaming, creating an opportunity for content owners, producers, and distributors to monetize existing content. Unlike paid-for streaming platforms or cable TV, there is no subscription fee, with revenue derived from ad sales. Combined with low set up costs, global reach, and enhanced […]
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, announced today that Mainstream Media AG has launched its first-ever female-centred Free Ad-supported Streaming TV (FAST) channel, Starke Frauen (Strong Women), by using Amagi’s FAST solutions. With this launch, the pay-TV network has added to the momentum of FAST in Germany, boosting […]
Sports and entertainment platform FITE has revealed that viewing hours of its FAST channel, FITE 24/7, have surpassed the million hour milestone in just twelve months since its launch. Built on thousands of hours of premium combat sports events – including the best in boxing, MMA, grappling and pro-wrestling – and other entertainment content, the […]