Advanced Television

GWI

Report: Older consumers gravitate to online content

GWI, a supplier of audience insights, has released its flagship report on the latest trends in entertainment. Using its Software-as-a-Service platform, which draws upon more than 700,000 interviews of internet users aged 16-64, the report highlights the media behaviours that have stuck since the pandemic, and drills down into what’s changed. Older consumers gravitate to […]

April 22, 2022

Research: Gaming now above TV in Gen Z interests

GWI, a supplier of audience insights, has shared the findings of its report, Connecting the dots 2022. The research focuses on changing consumer attitudes and how their behaviours will shape the year ahead. The report is compiled through the continuous collection of survey data throughout 2021, by GWI, from 700,000 interviews across 47 countries. It […]

November 18, 2021

Report: Pandemic still major influence on content consumption

Insider Intelligence, in collaboration with Publicis Media-Starcom and GWI, has published its annual Global Media Intelligence Report on key digital trends worldwide, designed for business executives who require comparable consumer usage data to support their decisions for global initiatives. “When, where, and how people consume media continues to evolve, and this is no exception in […]

October 26, 2021

Research: A third of kids choose TV content for family viewing

GWI, the target audience company, has launched its new dataset, GWI Kids and accompanying report, Kids These Days, which delves into the attitudes, behaviours and beliefs of over 15,400 kids aged 8-15. Uniquely tailored to bring their perspectives to the surface, GWI Kids uncovers children’s expectations of brands today, and builds an authentic understanding of […]

July 14, 2021

Research: Euros to see multi-screening

As the sports industry prepares for a very different summer of competition, omnichannel advertising platform Mediaocean has partnered with consumer insight specialist GWI to launch new research to demonstrate how changes in engagement are set to give fans of the forthcoming Euros football tournament the full experience, even without in-person attendance. Speaking to 23,073 sports […]

June 3, 2021

Research: “Digital channels paramount for Olympics engagement”

The rescheduled Tokyo 2020 Olympic Games are now 100 days away. Research from GWI reveals that – with global sporting events now being broadcast on multiple digital channels, from social media to streaming services – consumers across the world will keep up with the Games via multiple different ways. US Millennials appear to be “all […]

April 15, 2021

Survey: UK favours entertainment over grocery subscriptions

Findings from consumer insights firm GlobalWebIndex’s latest commerce report reveal that UK consumers are more interested in subscribing to TV streaming services such as Disney+ and Netflix (46 per cent) and music such as Spotify (30 per cent) than they are for food services (29 per cent). “It shouldn’t come as a surprise that UK […]

September 25, 2020