Data from consumer research company GWI reveals that broadcast TV is still central to Brits’ media consumption, with nearly two-thirds (64 per cent) of TV viewing time spent on live TV, rather than online streaming (36 per cent). Despite the rise of streaming platforms over the years, GWI’s 2024 Global Media Landscape Report shows the […]

Data from audience insights platform GWI, reveals that Gen Z has become ‘crisis fatigued’ in their attitude to the world around them. The research from GWI’s Global Gen Z report, reveals that, despite being known as a climate-conscious generation, young Brits interest in environmental issues has dropped by 19 per cent over the past year, […]

Research from GWI reveals consumer opinions towards streaming services, and uncovers that – with the cost of living crisis hitting pockets – 22 per cent of consumers say that want to cut back on the number of streaming services they subscribe to. Additionally, 50 per cent of UK users would be willing to unsubscribe from […]

Environmental apathy, customisable avatars, and a new way of using the internet are the major consumer trends to watch in 2023, according to a report by GWI. The annual Connecting the Dots report reveals the shift in consumer behaviours online and what can be expected in 2023 as a result. The report represents more than […]

GWI, a supplier of audience insights, has released its flagship report on the latest trends in entertainment. Using its Software-as-a-Service platform, which draws upon more than 700,000 interviews of internet users aged 16-64, the report highlights the media behaviours that have stuck since the pandemic, and drills down into what’s changed. Older consumers gravitate to […]

GWI, a supplier of audience insights, has shared the findings of its report, Connecting the dots 2022. The research focuses on changing consumer attitudes and how their behaviours will shape the year ahead. The report is compiled through the continuous collection of survey data throughout 2021, by GWI, from 700,000 interviews across 47 countries. It […]

Insider Intelligence, in collaboration with Publicis Media-Starcom and GWI, has published its annual Global Media Intelligence Report on key digital trends worldwide, designed for business executives who require comparable consumer usage data to support their decisions for global initiatives. “When, where, and how people consume media continues to evolve, and this is no exception in […]

GWI, the target audience company, has launched its new dataset, GWI Kids and accompanying report, Kids These Days, which delves into the attitudes, behaviours and beliefs of over 15,400 kids aged 8-15. Uniquely tailored to bring their perspectives to the surface, GWI Kids uncovers children’s expectations of brands today, and builds an authentic understanding of […]

As the sports industry prepares for a very different summer of competition, omnichannel advertising platform Mediaocean has partnered with consumer insight specialist GWI to launch new research to demonstrate how changes in engagement are set to give fans of the forthcoming Euros football tournament the full experience, even without in-person attendance. Speaking to 23,073 sports […]

The rescheduled Tokyo 2020 Olympic Games are now 100 days away. Research from GWI reveals that – with global sporting events now being broadcast on multiple digital channels, from social media to streaming services – consumers across the world will keep up with the Games via multiple different ways. US Millennials appear to be “all […]