Advanced Television

ipsos

Study: Smart TV recommendations key to content discovery

More than half (56 per cent) of adults with a connected TV (CTV)  surveyed in the EU5, and 59 per cent of those in UK, said they were willing to watch ads on TV in exchange for free content in response to the rising costs of streaming subscriptions, reveals a consumer study commissioned by Samsung […]

November 18, 2021

Study: DTH remains dominant in MENA

Satellite reception remains the dominant means of receiving TV despite the uptake of IPTV and streaming services in the MENA region, according to an Arabsat-commissioned study carried out by market research specialists IPSOS. Moreover, the study found that at least 45 per cent of viewers are less than 30-years-old, which “illustrates the strong sustainable relevance […]

April 7, 2021By Chris Forrester

Cross-media measurement solution for Netherlands

Data analytics specialist Kantar and market research company Ipsos have been awarded the contracts to deliver what is said to be the world’s first true cross-media total audience measurement solution for the Netherlands. Working in partnership with Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry, the solution is claimed as the […]

March 31, 2021

Ipsos acquires Fistnet

Ipsos has announced the acquisition of Fistnet, the Croatian-based company that engineered the digital audience measurement platform Dotmetrics. This acquisition seals a longstanding collaboration between Ipsos and Fistnet in the Adria region, where Dotmetrics has seen great success in measuring and reporting digital audiences.  With new enhancements, the platform has been deployed by Ipsos for […]

January 19, 2021

Survey: Europeans positive on 5G

Europeans are positive about 5G, they believe it will improve their user experience and intend to deploy it to empower their own business, according to a new pan-European 5G sentiment survey from telecoms association ETNO. However, there is evidence that disinformation is having some traction and that citizens are eager to see more, and better, […]

October 2, 2020

Study: Piracy cost Italy €1.1bn last year

Piracy cost the Italian economy €1.1 billion last year, according to an Ipsos study for the Italian Federation for the Protection of Audiovisual Content (FAPAV). The negative impact on GDP was almost €500 million, the

July 13, 2020From Branislav Pekic in Rome