ITV has appointed Essence as its new media strategy, planning and buying agency following a competitive pitch. Essence will assume responsibilities on the ITV account from August 2020, replacing current agency Goodstuff. Jane Stiller, Director of Media at ITV said: “Essence have a proven track record in delivering business growth, and have consistently demonstrated deep […]
Young viewers value public-service television as much as older generations, according to research conducted for UK free-to-air platform Freeview. The streaming generation has given a powerful vote of confidence to free-to-view TV as lockdown sees young people placing high value on the four public service broadcasters – BBC, ITV, C4 and Channel 5 – for […]
ITV2 has announced that the first series of Love Island: Australia will be broadcast on the channel this summer. Starting later this month, and airing nightly on ITV2, the Australian version of the popular dating show is hosted by Sophie Monk and narrated by Eoghan McDermott. The series sees a bunch of Aussie singles take […]
Coronation Street’s cast and crew have returned to work after an enforced production break due to the coronavirus pandemic. The production team for ITV’s flagship soap opera have commenced a health and safety induction to familiarise themselves with the new protocols that are now in place throughout the studios and on the Coronation Street set. […]