ITV has announced its third 2023 deal as part of its Media for Equity portfolio, in pain relief brand Flarin – its first consumer healthcare investment to date. As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £5 million of advertising inventory across ITV’s channels […]

UK commercial broadcaster ITV has released half-year results that show ITV Studios revenues up 8 per cent and digital revenue up 24 per cent, offsetting a decline in linear advertising revenues. “The continued momentum behind ITV’s strategic transformation delivered strong growth in Studios and Digital revenues in the first half of the year, largely offsetting […]

ITV has announced a new Women’s World Cup sponsorship agreement with global small business platform, Xero. As Official FIFA Women’s Football Partner, as well as partner of the England Senior Women’s team, Xero will sponsor the coverage across ITV platforms for the duration of the tournament from July 20th to August 20th, spanning 32 games […]

Banijay Rights has announced BritBox UK, available as part of ITVX Premium, has acquired Fat Friends, the renowned Kay Mellor comedy-drama that first aired on British TV screens 23 years ago. Produced by Mellor’s Rollem Productions in association with Tiger Aspect Productions, a Banijay UK company, and Yorkshire Television, Fat Friends debuted on ITV1 in […]

Iconic game show Wheel of Fortune will return to ITV1 and ITVX in 2024. Based on the successful global brand, the show will be hosted by Graham Norton and produced by Whisper North, part of the Sony Pictures Television- backed Whisper Group. The series will returning for an 8 x 60 run including two celebrity […]

ITV has commissioned, Red Eye, to premiere on ITVX. The six part thriller series is set between an all-night plane flight from London to Beijing and the corridors of power within Whitehall. Starring Jing Lusi, Richard Armitage and Lesley Sharp, the show has been commissioned by ITV’s Head of Drama Polly Hill and is British […]

Short film KAUR, is set for release exclusively on BritBox UK – available via ITVX Premium –  from July 18th. KAUR explores identity, faith, racism and female empowerment and was created, written, produced by and stars filmmaker and full time NHS doctor Parvinder Shergill from Pinder Productions, and co-produced and co-written by Juggy Sohal from […]

Take That documentary, 30 Years in the Making, which delves into the three-decade long relationship between the band and their fans, launches exclusively on ITVX on June 14th. The 72 minute documentary has been created as a companion piece to the new Take That inspired movie Greatest Days which is released in cinemas on June […]

ITV and Initial have announced that Vinted, the online C2C marketplace for buying and selling second-hand clothes and lifestyle items, will be the headline sponsor of the new series of Big Brother, when the reality show makes its return to UK television and moves onto ITV2 and ITVX later this year. Bringing together two brands […]

Streaming service ITVX is celebrating a successful six months since its launch in December 2022. The full ITVX experience, including all Premium content, is now available on over 22 different platforms across smart TVs, mobile devices, consoles and browsers including (but not limited to) Amazon Fire, Android, Apple, Freesat, Freeview Play, LG and Samsung TVs, […]