Advanced Television


ITVX celebrates “runaway success” in first year

On December 8th, ITVX will mark its first anniversary. ITV has taken a look back at its inaugural year and all the new streaming platform has achieved, plus a look at what’s coming in 2024 and beyond. ITV says ITVX was “undoubtedly this year’s biggest and most successful streaming launch in the UK” with over […]

November 29, 2023By Nik Roseveare

ITV signs deal for pair of Disney series

ITV has confirmed an agreement with Disney Entertainment making ITV the free-to-air home of the drama series Under the Banner of Heaven starring Andrew Garfield, and season one of British comedy series Extraordinary. Under the Banner of Heaven will  stream on ITVX with Extraordinary airing on both ITVX and ITV2. Both series will air in […]

November 23, 2023By Nik Roseveare

ITV unveils new measurement innovation tools

ITV has unveiled two new measurement innovations, Addressable Lift and TV Auction Boost, to give clients the ability to measure the business outcomes that TV advertising creates including web traffic, sales and profit. Addressable Lift is a pilot programme of full-funnel measurement across brand lift, site lift and sales lift for campaigns at a household […]

November 22, 2023

ITV reports growth in streaming, Studios

ITV has reported total revenue up 1 per cent at £2.97 billion (€3.4bn) in the first nine months of 2023 to September 30th, with growth in ITV Studios and M&E digital revenues offsetting the decline in linear advertising revenue. Total external revenue was flat at £2.53 billion. Carolyn McCall, ITV Chief Executive, commented: “ITV continues […]

November 8, 2023

AVoD: A Very Onerous Deal?

Streamers, both global and national, are using advertising to boost their SVoD or catch-up services. Global streamers recognise that in macro-economic hard times sign-offs can be rescued by a lower price tier supported by advertising. National catch-up services recognise that ads are so irritating to viewers that they can charge some of them to upgrade […]

November 8, 2023

Coop Troop goes global

Children’s television producer Sixteen South alongside co-production partner Mikros have announced a raft of new sales for their new animated series, Coop Troop, following its recent UK debut on ITVX. In addition to ITVX, the 52 x 11’  deluxe CGI animation, aimed at kids aged 6-9, has been acquired by ABC Australia, RTE Ireland, SVT […]

November 8, 2023

ITV Creative hires Jezierski

ITV has announced that Tatiana Jezierski, formerly Strategy Director at Mother, will join ITV Creative later this November as Head of Creative Strategy. She is reunited with Niki Garner, Director of ITV Creative, on the leadership team of ITV’s in-house creative agency; Garner was also formerly at Mother. The Head of Creative Strategy is a […]

November 6, 2023

ITV: 7.7m watch England v Fiji QF

ITV’s coverage of the Rugby World Cup quarter final between England and Fiji on October 15th peaked with 7.7 million viewers, with an average of 4.2 million and a 39 per cent audience share – with England going through to the semi-final on October 21st. The match coverage was the biggest audience for a quarter […]

October 17, 2023

Roku expands TV line-up with Currys’ JVC

Roku, the TV streaming expert, has launched a range of new Roku TV models in the UK with Currys-owned brand JVC. Ranging from 24” to 43”, with prices starting at £169.99, the new JVC Roku TV models come in both HD and Full HD resolution with HDR10 picture quality. “The Roku OS delivers a smart […]

October 10, 2023

Big Brother to return with multi-channel takeover

ITV has announced that the new series of Big Brother will start on October 8th. To mark the return of the ultimate social experiment, Big Brother: The Launch will air on ITV1, ITV2 and ITVX in a disruptive multi-channel and streaming takeover. The remainder of the series will be available nightly at 9pm on ITV2 […]

September 25, 2023