Mediaset expects football ad revenues to surpass €100m
Italian broadcasting group Mediaset is expecting to earn over €100 million in advertising revenues from its football coverage, reports daily Il Sole 24 Ore. During a meeting with journalists, CEO Pier Silvio Berlusconi said that the 2020 budget closed “much above expectations”, while the one for 2021 “will be excellent”. He added that “ratings are […]