The 2021 Global Sports Survey from strategic consultancy Altman Solon reveals that nearly 50 per cent of women in the UK, US, and Germany are monthly sports viewers. That figure rises to nearly 70 per cent in LatAm and Asia countries. The study gauged viewing and fandom among 18,000 respondents in 16 countries across North […]

Adobe and Major League Baseball (MLB), the US professional sports league, have announced a major expansion of their partnership to reimagine fan engagement and continue to bring America’s favourite pastime to the next generation of fans – powered across Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Sign. The partnership will empower MLB to bring […]

The Walt Disney Company has reported earnings for its fourth quarter and fiscal year ended October 2nd 2021. Full company revenue was as $18.53 billion (€16.17bn), whilst Disney+, its SVoD platform that has been a beacon throughout the pandemic, saw customer growth slow, but still added 2.1 million subscribers to reach a global total of […]

SPORT1 has acquired the rights to Major League Baseball (MLB) in Germany, Austria and Switzerland for the next five seasons – from 2022 up to and including 2026 – with exclusive rights for linear broadcasting on pay-TV and free-TV in Germany. On pay-TV on SPORT1+ and on the multisports streaming platform SPORT1 Extra, which was […]

Major League Baseball (MLB) is said to be in talks to launch a new video-streaming service in the US that would enable fans to watch their teams’ home games without a cable-TV subscription. The service could launch as early as the 2023 season, according to reports. The NBA and the NHL are also said to […]

Premium video streaming in Japan reached 85 billion minutes during January – August 2021, or 13 per cent of total time spent on video according to the first of a series of quarterly reports from Media Partners Asia (MPA) measuring the Japanese streaming economy. The report, titled Japan Online Video Consumer Insights & Analytics, leverages […]

ESPN Digital reached 99.4 million users in the month of June, its best June on record. ESPN was up 24 per cent year-over-year in users and 132 per cent year-over-year in minutes. Most notable traffic drivers included the MLB regular season, NBA playoffs, Cricket, Euro 2020 and the Floyd Mayweather vs Logan Paul fight. ESPN […]

Pixotope, the mixed reality solution for live media production, has appointed Sam Leadsom as its VP for Global Business Development in Sports. The strategic appointment outsets the company’s new vertical focused on sports, showcasing its continued efforts to deliver virtual production solutions for global broadcast sports. A senior executive with 30 years’ experience in delivering […]

fuboTV, sports-first US TV streaming platform, has announced its Q1 results. The company closed the strongest first quarter in its history, delivering better-than-expected growth in subscribers (590,430, up 105 per cent year-over-year, including 43,000 net additions in the quarter), total revenue ($119.7 million, up 135 per cent year-over-year) and advertising revenue ($12.6 million, up 206 […]