According to research from home media consumer intelligence specialist Aluma, if their favourite TV sport moved its live games exclusively to a subscription streaming service such as Netflix or Prime Video, only 8 per cent of US pay-TV subscribers would definitely cancel. Among pay-TV subscribers that selected professional football as their favourite TV sport, 11 […]
The New York Yankees and Boston Red Sox’s bitter rivalry will be showcased on BBC Sport as the first match of a new five-year deal between the broadcaster and Major League Baseball. The two teams meet on September 22nd at Yankee Stadium with the hosts closing in on a play-off spot. BBC Sport will also […]
The inaugural FTX MLB Home Run Derby X event in Crystal Palace Park, London attracted more than 1.2 million viewers via live stream and 6.9 million total event views across MLB’s social channels where fans watched the Yankees beat the Red Sox 42-40 in the final. At the heart of the event was the electrifying […]
Integral Ad Science (IAS), a global player in digital media quality, has released research showing that most US consumers feel that their ad experience is better on digital streaming platforms than traditional TV when watching major sporting events. IAS surveyed over 1,100 US consumers and examined how consumer viewership and ad experience differ on traditional […]
STN Video has announced the multi-year extension of their exclusive video content distribution agreement with Major League Baseball and Minor League Baseball. STN is the select partner for every major sports league in the US and Canada, bringing their official premium sports video and brand to the top digital publishers in both countries. In addition […]
The involvement of tech giants in the sports broadcasting market has never been this much a reality, reports Dataxis. Until now, only Amazon had been investing in premium sports properties, be it in the US or in Western European markets, while YouTube has rather turned to be a flexible and complementary offer to traditional broadcasters’ […]
Apple and Major League Baseball (MLB) have announced a Friday Night Baseball deal that will see a weekly doubleheader stream to fans in eight countries, including the US and the UK, exclusively on Apple TV+ when the regular season begins in April.In addition to Friday Night Baseball, fans in the US will be able to […]
US sports viewers are frustrated with latency issues when watching a ‘live’ sporting event according to research conducted by Phenix, When shown a video that depicts delays at various intervals compared to the live feed at the stadium, US sports viewers were frustrated with the delays in the stream while watching the game. Of those […]
Apple is holding discussions with Major League Baseball (MLB) with regards to streaming live games next season. Talks are already at a “serious stage” according to The New York Post, and a deal could see Apple offer live sports content on its Apple TV+ platform for the first time. MLB has been attempting to sell […]
Pixellot, a provider of AI-Automated sports video and analytics solutions, and FloSports, a sports streaming service, are stepping up to the plate for THE Spring Games, the world’s largest collegiate softball event company. When the first pitch is thrown in February 2022, Pixellot systems will be installed at a minimum of 10 fields, giving fans […]