Advanced Television


Report: US SVoD users overwhelmed by choice

The inaugural State of Play report from audience measurement, data and analytics specialist Nielsen highlights the increasing boom of video content in both linear and streaming in recent years. Overall, Americans increased their average weekly time streaming video by 18 per cent, with a year-over-year increase from 143.2 billion streamed minutes to 169.4 billion between […]

April 7, 2022

Study: Diverse content drives antenna use

As cord-cutters look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas, according to Horowitz Research’s State of OTA 2021 study. Two in ten (21 per cent) Black and 33 per cent of Latinx and Asian cord-cutters (TV content viewers who do not subscribe to MVPD—cable or […]

February 18, 2022

Research: 85% US homes have SVoD

Entertainment on Demand, the solution measuring streaming service subscription levels, has revealed subscriber behaviours in the US for the fourth quarter of 2021. The proportion of US households who have a video subscription has risen to 85 per cent (up 2 per cent points QoQ, and up 2 per cent points YoY), after two consecutive […]

January 26, 2022

Deezer in Metrological App Library

Metrological, a Comcast Company, has announced that Deezer, the global music streaming service, is now available in the Metrological App Library for Metrological’s global MVPD and TV operator customer base. With a Deezer subscription, the Deezer music streaming app provides listeners with access to an audio catalogue of more than 73 million songs, podcasts and […]

January 26, 2022

Report: Top 10 US SVoD services of 2021

Parks Associates has released its updated list of the top 10 US paid subscription OTT video services, based on estimated numbers of subscribers through September 2021 from the firm’s OTT Video Market Tracker. The research firm reports that based on quarterly surveys of 10,000 US broadband households, more than 80 per cent of broadband households […]

December 21, 2021

Globecast playout services for Crown Media

Building on its relationship with Los Angeles-based Crown Media Family Networks, Globecast has announced that it’s now providing the media company with evolutionary primary cloud playout services for its three channels: Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama — which reach more than 150 million homes in the US.  The five-year deal solidifies Globecast’s management […]

December 7, 2021

Research: 25% US homes have broadband but no pay-TV

Findings from research firm TDG indicate that the number of US households subscribing to a broadband service but not a pay-TV service will grow from 38 million in 2020 to 54 million in 2025, up 42 per cent in the five-year period. “By 2025, nine-in-ten US households will use residential broadband, of which roughly half […]

October 21, 2021

Study: Culturally-relevant content big draw

As traditional cable and satellite providers struggle to retain customers in the highly competitive and increasingly fragmented streaming media ecosystem, Black audiences—loyal cable and satellite customers—are increasingly opting to cut the cord, a new Horowitz study finds. Though Black households were shedding cable at a slower rate as compared to the overall market, the Horowitz […]

October 21, 2021

Nielsen: Tailored content drives SVoD growth

In an era of big data, personalisation is critical for marketers looking to develop authentic and meaningful relationships with consumers, suggests data, measurement and analytics company Nielsen in an Insights article. The same is true for content platforms, and that’s a trend we’re seeing among some of the newer video streaming entrants. Compared with the […]

August 20, 2021By Colin Mann

Nielsen Streaming Video Ratings service

Media data and analytics company Nielsen has launched Nielsen Streaming Video Ratings, a syndicated service reported via Nielsen’s premier audience insights platform, NPOWER, that it says provides unique visibility into total viewership and advanced audience demographic insights by streaming platform alongside linear TV ratings. Armed with this holistic view of total TV time, media buyers […]

April 23, 2021