NBCUniversal has launched its fifth-annual slate of Commercial Innovations designed to elevate the advertising experience for marketers and consumers. On the heels of One22 and the Peacock Newfront, the 2022 slate of new ad products and formats provide marketers with unique ways to engage consumers through advertising within the metaverse, creative development studio, across social channels and […]
Peacock has announced three upcoming original films scheduled to premiere on the service in 2023: Shooting Stars, Praise This, and The Killer. Each film (more details below) is part of a previously announced collaboration with Universal Pictures to produce a number of films made exclusively for Peacock. “We know people join Peacock to watch movies, […]
NBCUniversal has confirmed a strategic investment and partnership with connected TV performance advertising specialist tvScientific to launch Peacock Ad Manager, a brand-new self-service with full-funnel attribution measurement. With Peacock AX — NBCU’s cross-genre streaming solution that unlocks access to all long-form and short-form streaming inventory across screens — reaching more than 180 million US adults […]
Comcast has announced strong subscriber growth in its Peacock streaming service which benefitfed from the return of major sporting events, as well as a post-pandemic boost from its theme parks. The company posted a 9 per cent increase in adjusted earnings before interest, tax, depreciation and amortisation, at $9.2 billion in the first quarter, ahead […]
ITV Studios America has announced executive team promotions for Anuj Goyal being elevated to Vice President, Business and Legal Affairs and Neil Forcadela to Vice President, Production Finance, as well as the hire of Robert Sorkin as Vice President, Business Development and Strategy. The announcement comes following news of ITV Studios America producing FRANKLIN, starring […]
Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has launched the advanced version of its content planning and scheduling platform – Amagi PLANNER. The product, introduced in 2021, makes planning and scheduling of channel programming seamless and cost-effective for digital-first companies. Amagi PLANNER enhancements include flexibility in ad break scheduling, […]
Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has announced the general availability of Amagi ON-DEMAND, its robust content management solution for orchestrating Video-On-Demand (VoD) content workflows. The product has already seen successful deployments from early adopters. The product uses cloud automation to make every stage of the online content […]
NBCUniversal has announced two new additions to Peacock’s executive leadership team, naming Shannon Willett as Chief Marketing Officer (CMO) and Brian Henderson as Executive Vice President, Programming. Both newly established roles report to Peacock President Kelly Campbell. “We are thrilled to welcome Shannon and Brian, two exceptional leaders that will play vital roles in making […]
Peacock, NBCUniversal’s streaming service, has joined the American Airlines inflight entertainment roster. Launching immediately, with a dedicated Peacock branded channel, the exclusive partnership features complimentary inflight access to the streamer’s catalogue of select Original content, with shows including Bel-Air, Real Housewives Ultimate Girls Trip, Girls5eva and more Customers can access Peacock’s channel via seatback devices, […]
The US Soccer Foundation has named NBCUniversal Telemundo Enterprises as the organisation’s first official and exclusive Spanish-language media partner. Through this partnership, Telemundo joins the Foundation in its efforts to advance soccer as a means for helping children in underserved communities reach their full potential, including supporting the Foundation’s signature Soccer for Success youth programme, […]