At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack. Specifically, NBCUniversal says it is fully enabling programmatic buying on streaming platform Peacock and enabling programmatic guaranteed activation of NBCUnified […]

NBCUniversal has announced that Omnicom Media Group (OMG), the media services division of Omnicom Group, will be the first agency to integrate with the NBCU Audience Insights Hub, the company’s proprietary data clean room environment that unlocks data interoperability between NBCUniversal and its partners. By integrating with the Audience Insights Hub, OMG will be able […]

Peacock, NBCUniversal’s streaming service, has announced that its first WWE original series, WWE EVIL, will launch on March 24th. Created and hosted by John Cena, the 8-part docu-series is the latest expansion of WWE programming on Peacock, and the first-ever original from WWE Studios. Taking an unprecedented look inside the psyche some of the most […]

SkyShowtime CEO Monty Sarhan has announced a number of senior appointments to his leadership team; ahead of the streaming service’s launch which is planned to begin later this year in more than 20 European markets. Sarhan commented: “In building a team, my goal has been to bring together leaders who share my vision of creating […]

Media and technology company NBCUniversal is partnering with in-game advertising platforms Anzu.io in a move it says will further enrich its capabilities in growing entertainment areas such as gaming and esports. In addition, NBCUniversal announced it has made a small investment in the adtech start-up that, alongside its partnership with Anzu, will unlock an array […]

Viaplay and hayu have extended their multi-territory partnership for NBCUniversal’s all-reality streaming service to the Netherlands. Starting from Viaplay’s Dutch launch on March 1st, viewers in the Netherlands will be able to watch a range of popular reality shows from hayu, at no extra cost, as part of a Viaplay subscription. The partnership includes hayu’s […]

Sky and Peacock have announced Lockerbie, a new mini-series that will be based on the bombing of Pan Am Flight 103 and the search for justice by Dr Jim Swire and his wife Jane who lost their beloved daughter, Flora, in the air disaster in 1988. The five-part series will be written by Academy Award […]

Viaplay and NBCUniversal Global Distribution have finalised a multi-year content partnership that makes Viaplay the exclusive streaming home of DreamWorks Animation series in all five Nordic countries (Sweden, Denmark, Norway, Finland, Iceland), the Netherlands and Poland. Starting this spring, Viaplay will offer younger viewers new NBCU kid-friendly programming, including over 400 episodes of DreamWorks TV […]