Suggesting the deal simplifies the activation of CTV/OTT plans within omni-channel campaigns by eliminating widespread pain points of sourcing and preparing creative, advertising, analytics and rights management platform Extreme Reach (ER) has formed a partnership with data-driven CTV ad experiences specialist BrightLine to create frictionless workflows as brands race to leverage the new personalised, interactive […]
JW Player, the video software and data insights platform, has appointed David LaPalomento as Chief Technology Officer, effective immediately. “David has proven himself to be a visionary leader in both developing and scaling innovative video delivery products,” said Dave Otten, CEO and co-founder of JW Player. “I have no doubt that his expertise will strengthen […]
Jackson Energy Authority (JEA) and Harmonic have teamed up to launch JEA’s fully hosted headend management and video streaming solution for cable, broadband and telecommunications providers. Powered by Harmonic’s VOS360 cloud platform, JEA’s E+ Premier managed headend solution provides secure signal processing and delivery of MPEG-2, MPEG-4 and adaptive bit rate (ABR) signals to MVPDs […]
Talon, an independent Out of Home (OOH) media specialist, has announced its new connected video offering, which unifies over-the-top (OTT) and digital out-of-home (DOOH) advertising. Talon is joining forces with MadHive to connect digital audiences across two of the fastest growing advertising channels in the U.S. — OTT and DOOH. Madhive joins Hivestack as a […]
Streann Media, the interactive OTT streaming platform, and Blackbird, cloud native video editing and publishing platform, have joined forces to bring content providers a more efficient way to produce live events remotely. “Remote production is booming, and we are thrilled to join forces with Blackbird, as this partnership will bring clients the state-of-the-art live streaming […]
Suggesting the development creates an opportunity to optimise ad campaigns for efficiency, effectiveness, and yield while bridging datasets to create new forms of currency, omniscreen advertising and analytics specialist Samba TV has launched Samba TV’s proprietary identifier, SambaID, as part of its Samba TV Identity solution, giving marketers, publishers and platforms the ability to transact […]
In a deal that enables advertisers to measure fully their video investments across all screens, now including YouTube and YouTube TV, for an accurate view of true incremental reach and frequency, cross-platform media planning, transacting, and evaluation specialist Comscore will be incorporating YouTube and YouTube TV measurement into its signature cross-platform service, Comscore Campaign Ratings. […]
To understand better how digital broadcasters are using video in 2021, video player software specialist JW Player surveyed film and TV media companies ranging from independent niche broadcasters to comScore Top 100 media giants. The insights from the survey include their 2021 engagement goals, monetisation strategies, KPIs, how to measure success, and how they’re using […]
New research from Parks Associates finds that US cord-cutters are spending $85 (€72) per month on average for their online pay-TV or standalone subscription-based services, roughly $30 less than what they were paying for traditional pay-TV service. The firm’s Quantified Consumer: Cutters, Nevers, and the Rebundling of Video, examines consumer trends in unbundling video services […]
In the days, not so long ago, when terrestrial television was pretty much the only game in town, technology limited us to just a handful of channels. That was eased by the first cable systems which could deliver a few more, but in many territories, cable was available to only a small part of the […]