The Q2 2022 wave of Hub Entertainment Research’s TV Advertising: Fact vs. Fiction study reveals strong satisfaction with ad-supported streaming TV platforms. Key findings from this year’s study: 1) The number of consumers using an ad-free streaming platform has increased impressively over the past several years. In Q2 2022, 55 per cent of consumers say […]
US retail giant Walmart says is taking its membership offering to the next level by adding a new streaming benefit. Walmart+ will soon be available for members with an added bonus – a Paramount+ Essential subscription at no extra cost. Walmart+ will remain $98 (€96.46) a year or $12.95 a month and include the Paramount+ […]
Nexstar Media Group has entered into a definitive agreement to acquire a 75 per cent ownership interest in The CW Network. Warner Bros Discovery and Paramount Global the current co-owners of The CW, will each retain a 12.5 per cent ownership interest and continue to produce content for the broadcaster. Nexstar, together with its partner […]
Paramount+, the streaming service from Paramount Global, will arrive in Italy on September 15th with over 8,000 hours of content spanning all genres at launch, including a wide range of exclusive programming at a cost of €7.99 per month. An annual subscription will be available at €79.90. “Paramount+ is rapidly expanding its global footprint, offering […]
Paramount+ has announced Star Trek: Strange New Worlds had the strongest debut ever for a Star Trek series, setting a new record as the most-watched original series in the franchise over its first 90 days. The series is also off to a strong start internationally, ranking as one the top two most-watched original series on […]
Roku has announced that Paramount+ will launch as a Premium Subscription within The Roku Channel later this month. The launch will make Paramount+‘s originals, hit movies, a library of popular series, 24/7 news and marquee sports, accessible directly to US consumers within The Roku Channel. Users can subscribe to Paramount+’s ad-supported Essential Plan ($4.99 monthly) […]
The Western European market is experiencing a saturation of VoD offerings caused by the launch of a growing number of platforms, reports Dataxis. The growth of traditional players is slowing down and the launch of new platforms needs to be carefully planned to attract users. OTT services need to intensify their efforts to expand their […]
Apple TV+ and Paramount+ are the most popular services for US SVoD switchers – defined as those who move from one subscription service and commit to another contract within 60 days, according to research firm Ampere Analysis. Apple TV+ and Paramount+ are the most widely chosen platforms for this sub-group of churning streaming customers. Of […]
IBC has announced the 2022 shortlist for its prestigious Innovation and Social Impact Awards. The IBC Innovation Awards reward collaborative efforts in developing new solutions for real-world challenges; the IBC Social Impact Awards recognise new efforts in equality, diversity, environmental concerns and social engagement. All the winners will be announced in a unique, digital-first online […]
Viaplay and Paramount Global Content Distribution have agreed to a content licensing deal spanning the Nordic and Baltic regions, Poland and the Netherlands. Viaplay viewers in multiple markets will be able to watch a line-up of CBS series and library boxsets from The CW, Paramount Television Studios and Showtime. Under the terms of the deal, […]