Following the launch earlier in November of TikTok TV in the US and Canada with Amazon Fire TV as its first partner, the TikTok TV app is now available on Google TV and other Android TV OS devices, LG Smart TVs, and Samsung Smart TVs. “We’re taking TikTok to the big screen in the living […]
More than half (56 per cent) of adults with a connected TV (CTV) surveyed in the EU5, and 59 per cent of those in UK, said they were willing to watch ads on TV in exchange for free content in response to the rising costs of streaming subscriptions, reveals a consumer study commissioned by Samsung […]
María Rua Aguete, Senior Research Director/Media & Entertainment at Omdia, told delegates to the 4K/HDR Summit in Malaga that 8K television ownership will be extremely modest. “8K will grow very slowly, even slower than we thought last year. Even in Japan, the only country that has launched an 8K channel, there is no clear commercial […]
Mobile marketing analytics platform Adjust has released its E-commerce App Report 2021: Top Trends in Mobile Shopping With Insights From Sensor Tower. The global report finds that in-app revenue has increased significantly in 2021, with May being the biggest month so far. Based on Adjust’s e-commerce app revenue trends from 2020 — when October, November, […]
Advertising spend was decimated by the pandemic, with the UK’s ad market down by 7.2 per cent in 2020. However, although many businesses were forced to cut their advertising budgets, figures show that many significantly increased their investment in TV advertising in 2020 – and have continued in 2021. According to data from Nielsen, a […]
Amagi, a global leader in SaaS for broadcast and connected TV on the cloud, has announced that Alchimie, a video content aggregator and distributor, has partnered with it for channel creation and distribution to Advertising Video on Demand (AVoD) platforms. Amagi is distributing 23 of Alchimie’s channels to Rakuten TV and to Samsung TV Plus […]
With Black Friday just days away – always a huge event in the sale of TV sets – a report from analysts at KB Securities says that with Samsung entering the OLED market next year there could well be a shortage of OLED panels. LG Display (LGD) is the sole supplier of the high-end TV […]
JW Player, the video software and data insights platform, has announced the company has partnered with Applicaster, the SaaS app management platform, to launch an integrated OTT app solution for broadcasters and content owners alike. The out-of-the-box solution enables content owners to quickly launch their own custom OTT apps at scale without requiring any development, […]
YouGov analysis reveals Netflix as the best ranked brand amongst consumers in the UK. The 2021 rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation. In the UK, the best brand was […]
Despite predictions of a ‘pandemic peak’, streaming adoption continues to gain ground worldwide and Asia is no exception, experiencing 46 per cent year-over-year growth in Q3 2021 according to the Q3 2021 State of Streaming: Asia report from Conviva, the continuous measurement platform for streaming media. Asia’s streaming growth was led by the western and southeastern regions of […]