Advanced Television


Study: Addressable ads elicit stronger responses

Finecast, an addressable TV provider, has announced the results of its latest piece of research which provides new insights into the effectiveness of addressable TV advertising. Commissioned by Finecast and conducted by scientists from UCL, the study investigates how the brain responds to addressable advertisements across four key neuro-networks: attention, emotion, reward and memory. The […]

December 2, 2022

ThinkAnalytics appoints Bolden as CSO

ThinkAnalytics, a global provider of cloud-based personalised content discovery, viewer insight, and targeted advertising solutions, has announced that Lu Bolden has joined the executive team as Chief Strategy Officer. In this newly created role, Bolden will lead the global strategy and business growth including partnerships for the Think360 viewer engagement platform. He will report directly […]

April 19, 2022

Research: Consumers ‘prefer in-content ads over spots’

Mirriad, the in-content advertising company, has published its latest whitepaper: The Lost Audiences – Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of […]

April 1, 2022

France: Targeted TV ad alliance formed

Bouygues Telecom, Realytics, a specialist in convergence between TV and digital, and Smart, a platform for optimising connected-TV and video marketing spend, announces the launch of TVMOTIK. This alliance, with its ‘unique full-stack solution’, will support TV channels in activating and marketing targeted advertising offers via Bouygues Telecom’s home gateways. TVMOTIK complies with AF2M/SNPTV standards […]

February 4, 2022

Custom contextual targeting beta launch from DoubleVerify

Digital media measurement, data and analytics software platform DoubleVerify has confirmed the beta launch of its custom contextual targeting solution. The solution lets advertisers execute contextual targeting within their campaigns and is intended to assist advertisers with compliance with global initiatives such as the European Union’s General Data Protection Regulation (GDPR) and the California Consumer […]

September 3, 2020

ITV, InfoSum data partnership

UK commercial PSB ITV is to partner with identity infrastructure provider InfoSum as part of a new first-party data strategy that will make its 30 million ITV Hub subscribers available for advertisers to match against and activate as target audiences via a secure and compliant solution without either party needing to exchange first party data […]

August 24, 2020