Advanced Television


ITV uses SAS 360 Match for real-time ad delivery

ITV, the UK’s largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalised advertising to the 40 million registered users of its content hub, ITVX. A year after its launch, as well as 40 million registered viewers, ITVX boasted 2.7 billion streams which was a new […]

May 23, 2024

Research: Malware, phishing attacks on the rise

To mark Cybersecurity Awareness Month, Plume has shared insights into recent cyber threat activity as part of its ongoing Plume IQ data intelligence reporting. Plume IQ data showed that from the second half of 2021 to the first half of 2023, malware attacks increased by 35 per cent in Japan, and 80 per cent in […]

October 19, 2023

Maximise your viewership with targeted email marketing

Email remains one of the most effective methods to reach subscribers – achieving a higher engagement rate than social media, and with most consumers checking their emails at least once a day, email marketing is a powerful way to reach audiences. Email marketing can help you build a relationship with your audience while also driving […]

June 13, 2023

Report: Untapped LGBTQ+ opportunity for marketers

Nielsen has released The Push For Change: Examining LGBTQ+ Representation in Media and Advertising report, which highlights that gender diverse audiences are increasingly more welcoming to brand engagements that are targeted based on sexual orientation and/or gender identity. Yet, while these audiences are more receptive to targeted brand messaging, there is still a significant gap in […]

June 9, 2023

Study: Addressable ads elicit stronger responses

Finecast, an addressable TV provider, has announced the results of its latest piece of research which provides new insights into the effectiveness of addressable TV advertising. Commissioned by Finecast and conducted by scientists from UCL, the study investigates how the brain responds to addressable advertisements across four key neuro-networks: attention, emotion, reward and memory. The […]

December 2, 2022

ThinkAnalytics appoints Bolden as CSO

ThinkAnalytics, a global provider of cloud-based personalised content discovery, viewer insight, and targeted advertising solutions, has announced that Lu Bolden has joined the executive team as Chief Strategy Officer. In this newly created role, Bolden will lead the global strategy and business growth including partnerships for the Think360 viewer engagement platform. He will report directly […]

April 19, 2022

Research: Consumers ‘prefer in-content ads over spots’

Mirriad, the in-content advertising company, has published its latest whitepaper: The Lost Audiences – Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of […]

April 1, 2022

France: Targeted TV ad alliance formed

Bouygues Telecom, Realytics, a specialist in convergence between TV and digital, and Smart, a platform for optimising connected-TV and video marketing spend, announces the launch of TVMOTIK. This alliance, with its ‘unique full-stack solution’, will support TV channels in activating and marketing targeted advertising offers via Bouygues Telecom’s home gateways. TVMOTIK complies with AF2M/SNPTV standards […]

February 4, 2022

Custom contextual targeting beta launch from DoubleVerify

Digital media measurement, data and analytics software platform DoubleVerify has confirmed the beta launch of its custom contextual targeting solution. The solution lets advertisers execute contextual targeting within their campaigns and is intended to assist advertisers with compliance with global initiatives such as the European Union’s General Data Protection Regulation (GDPR) and the California Consumer […]

September 3, 2020