US multiplay telco Verizon and alternative investment manager firm Apollo Global Management have confirmed that funds managed by affiliates of Apollo have entered into an agreement to acquire media and online business Verizon Media for $5 billion (€4.14bn). Verizon will retain a 10 per stake in the company, comprised of iconic brands such as Yahoo […]

The consumer shift to digital media has accelerated in the past 12 months, with online channels now set to take a greater share of retail, and TikTok’s expansion into social commerce being an even greater challenge to established platforms such as Facebook. These findings from WARC, the international marketing intelligence service, are included in the […]

Extreme E, the electric off-road racing series, has completed its inaugural X Prix in the Saudi Arabian desert, and prior to the event, the championship signed an agreement with TikTok to bolster its social media offering. Across the race weekend, Extreme E pulled in 18.5 million organic views across TikTok content produced by partner Little […]

TikTok, the short-form mobile video platform, is partnering with the new off-road racing series, Extreme E, to showcase the capabilities of electric SUVs, which are set to race in some of the world’s most remote and challenging environments. Activating the partnership with a dedicated team will be digital content agency and media network, Little Dot […]

While health and fitness influencers have been popular on social media for some years now, the events of 2020 acted as a catalyst to firmly establish their place in society. With national lockdowns resulting in gym closures, many people turned to the likes of Instagram, YouTube and TikTok for workout guidance and nutrition advice. Health […]

Channel 4 has announced the launch of Channel 4 and E4 accounts on TikTok which will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. Additionally, clipped content from a range of other shows including Gogglebox, 8 Out of 10 Cats, Taskmaster, Celebs Go Dating and First Dates will also […]

According to Comscore, ESPN Digital kicked off 2021 recording the second-largest US monthly audience in sports category history with 110.9 million unique visitors in January, only behind the 117 million unique visitors ESPN reached in the same month last year. For context, this means that 40 per cent of the entire US internet population – […]

The number of OTT video services used per OTT video user has risen to more than 7.2 different services per month in the US, according to data from research firm Omdia. The increase in online video usage across the globe in 2020 has been driven by a greater uptake of subscription video platforms, which in […]

Music-based entertainment Universal Music Group (UMG) and short-form video app TikTok have revealed a global agreement that they say delivers equitable compensation for recording artists and songwriters and significantly expands and enhances the companies’ existing relationship, promoting the development of new innovative experiences and the ability to forge deeper bonds between fans and the artists […]

Formula 1 has released its annual audience figures, which show viewership trends comparing well to other sports that were affected by shutdowns caused by the coronavirus pandemic. Despite the fact that the revised 2020 season had four fewer races than 2019, Formula 1 maintained a strong audience position with an average audience per Grand Prix […]